Pricing Fundamentals-Welcome to the Course!
Introduction to the Specialization
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Three Pricing Lenses
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Course Overview & Requirements
Survey
Using Discussion Forums to Deepen Your Learning
Top Ten Learner Tips
Pricing Fundamentals-Basic Economic Concepts
What to Expect This Week
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Basic Metrics of Pricing: Margins and Markups
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The Relationship Between Price and Quantity: Demand Schedules
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The Relationship between Price and Quantity: Functional Form
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Cost, Cost Variations and Supply Curves
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Pricing Fundamentals-Basic Pricing Mechanisms: Auctions
Auctions as a Pricing Mechanism
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English Auctions
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Dutch Auctions
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Sealed Bid Auctions
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B2B Auctions
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Pricing Fundamentals-Pricing Fundamentals Takeaways
Module 1 Takeaways
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Price Discrimination-Cost-plus Pricing
Intro to Price Discrimination
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Cost-plus Pricing
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Price Discrimination Based on Cost Variation
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Price and Margin Waterfall
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Price Discrimination-Product Line Pricing
Product Line Pricing Principles
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Product Line Pricing: Paper Towels
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Product Line Pricing: Ketchup
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Product Line Pricing: Principle 3
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Other Incentives That Lower Costs
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Field Trip to Kroger's Ketchup Aisle: The Heinz Case
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Case Study: Heinz Ketchup: Pricing the Product Line
Heinz Case Debrief
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Price Discrimination-Price Discrimination Takeaways
Module 2 Takeaways
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Common Pricing Metrics: Elasticities-Regressions
Intro to Common Pricing Metrics/Elasticities
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Calculating Regressions
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Interpreting Regression Outputs
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Common Pricing Metrics: Elasticities-Price Elasticities
Price Elasticities
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Cross-Price Elasticity
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Income Elasticity
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Drivers of Price Elasticity
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Drivers of Price Elasticity: Market Share
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Drivers of Price Elasticity: Competitors' Prices
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Calculus: Taking a Derivative
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Price Optimization Considering Demand
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Price Optimization Example
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Common Pricing Metrics: Elasticities-Pricing Elasticities Takeaways
Module 3 Takeaways
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Channel and Direct-to-Consumer Pricing-Double Marginalization, Time Value of Money, and CLV
Intro to Channel and Direct to Consumer Pricing
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Double Marginalization
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Channel Pricing
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Using Time Value of Money to Evaluate a Project
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Using Time Value of Money to Compare Different Projects
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Customer Lifetime Value (CLV)
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Measuring CLV
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Measuring CLV Examples
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Purchase Occasion Probabilities
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Case Application: Retail Relay Intro
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Case Study: Retail Relay
Case Application: Retail Relay Debrief
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Channel and Direct-to-Consumer Pricing-Pricing Methods
Marginal Cost Pricing Defined
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Marginal Cost Pricing Airline Industry Example
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Peak Load Pricing
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Index-Based Pricing
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Channel and Direct-to-Consumer Pricing-Channel and Direct-to-Consumer Pricing Takeaways
Module 4 Takeaways
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