Retail Market Dynamics-Welcome to the Specialization (optional review material)
Pricing Specialization Overview
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Three Lenses
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Retail Market Dynamics-Welcome to the course!
Course Overview
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Course Overview & Requirements
Survey
Developing the Three Lens Framework
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Using the Three Lenses
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Knowledge Is Not Enough
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Retail Market Dynamics-Getting Started
Case Introduction
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Philips: Pricing the LED Bulb (A)
Assignment 1 Introduction
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Week 1 Case Questions
Review: Basic Metrics of Pricing: Margins and Markups
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Calculating Power Usage and Cost
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Case-based Learning at Darden
Retail Market Dynamics-Quizzes and Assignment Debrief
Assignment Debrief: Superbulb Failure
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Assignment Debrief: LED Price Considerations
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Assignment Debrief: Retailer Margin Justification
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Assignment Debrief: Customer Economics
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Retail Market Dynamics-Perspectives from BCG
The Myth of the Invisible Hand
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Customer Value and Conjoint Analysis-Analyzing and Using Conjoint Data
Assignment 2 Introduction
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Week 2 Case Questions
Customer Value and Conjoint Analysis-Optional Review Videos from the Customer Value Course
Conjoint Analysis: Steps 1 – 3
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Conjoint Analysis: Step 4 and Product Preferences
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Attribute Trade-offs
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Attribute Importances
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Conjoint Analysis: Willingness to Pay
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Customer Value and Conjoint Analysis-Quizzes and Assignment Debrief
Assignment Debrief: Learning about the Market Using Conjoint Analysis
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Assignment Debrief: Calculating WTP Using Conjoint
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Price Recommendation-Creating a Pricing Recommendation
Assignment 3 Introduction
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Price Recommendation-Assignment Debrief
Assignment 3 Debrief
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Curveball-Responding to New Information
Assignment 4 Introduction
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Philips: Pricing the LED Bulb (B)
Week 4 Case Questions
Curveball-Optional Review Videos from the Market and Competition Course
Signaling Games
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Extensive Form Signaling Games
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Gas Wars and Takeaways
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Competitor Pricing Models
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Competitive Price Moves: Understand Competitive Dynamics
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Competitive Price Moves: Assess Your Options
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Competitive Price Moves: Choose and Execute Best Move
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Price Wars
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Curveball-Quiz and Assignment Debrief
Assignment 4 Debrief
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Curveball-Perspectives from BCG
The Three Lenses Across Industries
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The Art and Science of Pricing
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A Career in Pricing
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Why I Love Pricing
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Course Conclusion
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