برندسازی پیشرفته

تکمیل شده
  • The importance of branding
    01:01
  • What we mean by branding
    01:40
  • What is the purpose of a brand?
    02:52
  • What makes up a brand?
    03:29
  • What is the brand system?
    03:06
  • Create a brand strategy
    01:58
  • Frame of reference
    03:19
  • Conduct an internal brand audit
    01:20
  • Brand positioning
    02:08
  • Define a unique selling proposition
    03:29
  • Create a vision statement
    02:12
  • Brand personality
    03:04
  • Evaluate brand visuals
    03:05
  • Select brand colors
    03:20
  • Evaluate the brand language
    01:45
  • The influence of touch points
    03:40
  • Branding through storytelling
    03:01
  • Exploring the customer journey
    03:04
  • Internal brand culture
    02:44
  • Brand responsibility
    01:14
  • Overcome damaging events
    01:53
  • Net promoter score
    03:39
  • Brand promoters
    02:22
  • Brand detractors
    03:00
  • What is brand equity?
    00:56
  • How to measure brand equity
    03:00
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