Maintaining your Customer Base-Introduction
Course Overview
Introduction
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How to Use Discussion Forums
Resource: Lecture Slides
Get to Know Your Classmates
Complete Slide Deck Week 1
Maintaining your Customer Base-Switching Costs
Importance of Customer Loyalty
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Types of Switching Costs
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Customer Value and Switching
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Maintaining your Customer Base-Lock-in Strategies
Old Suppliers
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Customers
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New Suppliers
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Maintaining your Customer Base-Wrap Up
Wrap Up
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Determine your Prices Wisely-Introduction
Introduction
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Resource: Lecture Slides
Complete Slide Deck Week 2
Determine your Prices Wisely-Price Discrimination
Price Discrimination I: Reasons to Discriminate
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Price Discrimination II: Synchronization with Product Differentiation
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Determine your Prices Wisely-Degrees of Price Discrimination
First Degree Price Discrimination
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Second Degree Price Discrimination
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Third Degree Price Discrimination
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Determine your Prices Wisely-Intertemporal Pricing
Intertemporal Pricing
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Determine your Prices Wisely-Wrap Up
Wrap Up
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Keep Your Business Clean-Introduction
Introduction
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Resource: Lecture Slides
Complete Slide Deck Week 3
Keep Your Business Clean-Competition Policy
Reasons for Competition Policy
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Instruments
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Keep Your Business Clean-Ban on Cartels
Cartel Agreements
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Factors Favoring Cartels
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Examples
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Keep Your Business Clean-Abuse Control
Defining Markets and Measuring Market Power
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Forms of Market Forclosure
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Keep Your Business Clean-Wrap Up
Wrap Up
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Increase your Returns-Introduction
Introduction
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Resource: Lecture Slides
Complete Slide Deck Week 4
Increase your Returns-Network Goods and Network Effects
Network Goods
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Network Effects I: Direct Network Effects
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Network Effects II: Indirect Network Effects
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Market Structure in Network Industries
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Increase your Returns-Horizontal Firm Boundaries
Economies of Scale
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Economies of Scope
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Diseconomies of Scale & Scope
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Increase your Returns-Vertical Firm Boundaries
Reasons to Buy
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Reasons to Make
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Increase your Returns-Wrap Up
Wrap Up
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Strategies in Network Markets-Introduction
Introduction
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Resource: Lecture Slides
Complete Slide Deck Week 5
Strategies in Network Markets-Competing in Network Markets I
Achieving Critical Mass
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Raising Attention and Downsizing Perceived Risks
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Strategies in Standardization
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Strategies in Network Markets-Competing in Network Markets II
Knowing the Target Market
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Strategic Pricing
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Strategies in Network Markets-Wrap Up
Wrap Up
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Achieve Growth with the Help of Partners-Introduction
Introduction
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Resource: Lecture Slides
Complete Slide Deck Week 6
Achieve Growth with the Help of Partners-Mergers and Acquisitions
Trends
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Differences
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Goals for Partners and Buyers
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Goals for Targets
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Achieve Growth with the Help of Partners-M & A Process I
Overview
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Pre Merger Considerations
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Achieve Growth with the Help of Partners-M & A Process II
Merger Control
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Post Merger Integration
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Success of M&As
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Achieve Growth with the Help of Partners-Wrap Up
Wrap Up
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Grow Organically-Introduction
Introduction
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Resource: Lecture Slides
Complete Slide Deck Week 7
Grow Organically-Organic Growth
Growth and Profitability
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Organic Growth
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Grow Organically-(En)countering Limitations
External Limitations
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Internal Limitations
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Grow Organically-International Strategies
International Strategies
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Grow Organically-Wrap Up
Wrap Up
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