Introduction to Advanced Content and Social Tactics to Optimize SEO-Getting Started
A Note from UC Davis
Course Overview
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Introduction to Advanced Content and Social Tactics to Optimize SEO-The Content Marketing Ecosystem
Content Marketing Ecosystem
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Basics of SEO Recap
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Value Links
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Link Building
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Do's & Don'ts Obtaining Links
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Guest Posting
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Basic Concepts of Content Marketing
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Building Your Audience
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The Content Marketing Ecosystem & SEO
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Optional: Art of SEO - Chapter 8
Social Media Marketing-Social Media Marketing
Social Media Marketing
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Social Media Links & SEO
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Platform Demographics
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Principles of Building Audiences
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Case Studies
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Optional: Art of SEO - Chapter 9
Influence Marketing-Influence Marketing
Influence Marketing
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What Can Influencers Do For You?
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Building the Relationship
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First Steps in Collaboration
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Advanced: Targeted Advertising
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Influencer Marketing - What it is, and Why YOU need to be doing it
Creating World Class Content-Creating World Class Content
Creating World Class Content
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Market Data on Content Marketing
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Content, Shares, and Links: Insights from Analyzing 1 Million Articles
Anchor Content
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Types of Enhanced Content
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Partnerships
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A Clear Path for Marketers to Surviving Content Shock
Case Studies
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Review of the Basics
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Creating World Class Content-Course Wrap-Up
Course Summary
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