Introduction-Getting Started
A Note from UC Davis
Course Overview
()
Introduction-Intermediate Technical SEO
Welcome to Technical Search Engine Optimization
()
Discover What Technical SEO Can Do for Your Website
()
Compare Website Performance and Analysis Tools
()
Compare Plug-in Tools for Technical SEO
()
Find and Fix Technical Issues on Your Website
()
Heighten Visibility with Google Quick Answers
()
Boost Website Accessibility
()
Take Action with Analysis Tools to Improve Site Architecture
()
Analyze and Accelerate Page Load Speed
()
Conduct and Document a Website Audit
()
Achieve Positive Change Working with Stakeholders
()
Introduction-Readings and Review
Use Canonical URLs
Indicate Paginated Content
Infinite Scroll Search-Friendly Recommendations
Registration and Subscription Sites
Take Your Website Global-Take Your Website Global
Introduction to Take Your Website Global
()
Prepare Your Framework for Global Expansion
()
Strategize to Grasp Global Opportunities
()
Use Principles and Practices to Win on a Global Level
()
Align with Search Engines’ Global Guidance
()
Structure Your URLs for Greatest Global Impact
()
Employ Localization to Best Serve Global Customers
()
Engage Launch Strategies for Global Web Marketing
()
Validate Global SEO and Empower Stakeholders for Global Roles
()
Take Your Website Global-Readings and Review
International SEO Considerations
How to Make the Most Out of an International SEO Campaign
Multi-regional and Multilingual Sites
Use hreflang for Language and Regional URLs
Make the Most of Mobile and App SEO-Make the Most of Mobile and App SEO
Prepare for a Mobile Marketplace
()
Grasp the Huge Opportunity in Mobile and Apps
()
Check this List of Mobile Friendly Best Practices
()
Beat the Competition with Easy-to-Find Apps
()
Use Keywords to Optimize and Localize Your App Store
()
Interpret and Use Data to Competitive Benefit
()
Generate Great Business Results from Case Studies
()
Take Advantage of Innovations and Future Trends
()
Make the Most of Mobile and App SEO-Readings and Reviews
Mobile Friendly Aspects of Web Design (Resource)
How to Get Started with Mobile Friendliness
The Larger Context of Mobile
How to Choose Your First Google Play ASO Keyword
Get Discovered on Google Play Search
Support HTTP URLs in Your App
App Indexing
Identify Metrics to Drive Performance-Identify Metrics to Drive Performance
Introduction to Identify Metrics to Drive Performance
()
Make Sense of Today’s Data to Provide Future Insights
()
Overcome Common Mistakes & Errors in Data Analysis
()
Quantify Success with Many Useful Metrics
()
Measure What Matters with Data Analysis Tools
()
Benefit by Learning to Use Google Analytics
()
Analyze Data Reports to Increase Revenue
()
Consider Advanced Analytics to Drive Business
()
Enhance Performance with Enterprise-Level Platforms
()
Identify Metrics to Drive Performance-Readings and Review
Measuring & Tracking Success of Your SEO Strategy
The 14 Most Important SEO Metrics
Metrics for Monitoring SEO Health
Identify Metrics to Drive Performance-Course Wrap-Up
Course Summary
()