The Science and Practice of Annual Giving-Getting Started
A Note From UC Davis
Annual Campaigns: Building a Base of Support Course Introduction
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About the Final Project
The Science and Practice of Annual Giving-The Science and Practice of Annual Giving
Introduction to the Science and Practice of Annual Giving
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The Science of Annual Giving (Part 1)
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The Science of Annual Giving (Part 2)
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Welcome to Peer Reviews!
Suggested Activity: Prospective Donor Data Analysis / Ask Array Combination
The Science and Practice of Annual Giving-Direct Mail for Annual Giving
Direct Mail for Annual Giving (Part 1)
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Direct Mail for Annual Giving (Part 2)
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The Science and Practice of Annual Giving-Using Telemarketing
Using Telemarketing Overview (Part 1)
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Using Telemarketing Overview (Part 2)
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Suggested Activity: Solicitation Script
Leadership Annual Giving-Leadership Annual Giving
Introduction to Leadership Annual Giving
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Building a Portfolio (Part 1)
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Building a Portfolio (Part 2)
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Securing a Donor Visit
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Working with High-Value Donors
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Memberships and Events-Memberships and Events
Assessment Overview
Introduction to Memberships and Events
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Memberships (Part 1)
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Memberships (Part 2)
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Events (Part 1)
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Events (Part 2)
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Bringing it All Together - The Multi-Channel Approach-Bringing it All Together - The Multi-Channel Approach
Assessment Overview
Introduction to Bringing it All Together - The Multi-Channel Approach
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Approaches and Trends in Multi-channel Fundraising
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Multi-Channel Fundraising in Action (Part 1)
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Multi-Channel Fundraising in Action (Part 2)
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Multi-Channel Marketing
Suggested Activity: Solicitation Calendar
Bringing it All Together - The Multi-Channel Approach-Annual Campaigns: Building a Base of Support Course Summary
Annual Campaigns: Building a Base of Support Course Summary
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