What Is AI?-Course Introduction
Course Overview and Requirements
Welcome to the Course
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What Is AI?-Lesson 1 - What is AI?
Welcome to Week 1
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What Is AI?
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Where Does the Data Come From?
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What Is AI?-Lesson 2 - How Machines Learn
Machine Learning
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Deep Learning
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Automation of Marketing Models
Week 1 Takeaways
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Networks and Network Effects-Lesson 1 - The Emerging Autonomous Vehicle Market
Welcome to Week 2
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An Autonomous F150?
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Interview: Jim Snead on Automation at Ford
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Autonomous Vehicles: Preconceptions and Reality
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About the Discussion: the Autonomous Market vs the Current Market
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Driverless Trucks at Ford: Cruising Into a Compromised Brand Identity?
Networks and Network Effects-Lesson 2 - Network Effects in the Autonomous Market
Networks and Network Effects
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Money and Subsidy Sides
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Trigger Network Effects
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About the Discussion: Network Effects in an Autonomous Vehicle Market
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Can Machines Have Personalities?
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Week 2 Takeaways
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Data-Driven AI-Lesson 1 - Netflix and Disney in the Streaming Space
Welcome to Week 3
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The Success of Netflix
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About the Discussion: Keys to Success for Netflix
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Disney+ Arrives on the Scene
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About the Discussion: Why is Disney Entering the Streaming Space?
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Data-Driven AI-Lesson 2 - Sustainable Competitive Advantage
The Paradox of Civilization
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Sources of Advantage
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Technical Note on Sustainable Competitive Advantage
Netflix's Sustainable Competitive Advantage
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Netflix, Inc: The Mouse Strikes Back
Week 3 Takeaways
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AI Relationship Moments-Lesson 1 - How Nodes Are Approaching AI
Welcome to Week 4
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The Success of the Washington Post
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Interview: Patrick Cullen on Innovation at the Washington Post – Part 1
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Interview: Patrick Cullen on Innovation at the Washington Post – Part 2
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Networks and Nodes
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How Are Nodes Approaching AI?
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AI Relationship Moments-Lesson 2 - AI Relationship Moments
AI Relationship Moments
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Consumer Data and the Coke Freestyle Machine
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Week 4 Takeaways
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Course Conclusion
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AI Relationship Moments-Assignment: Design an AI Marketing Campaign
Peer Reviewed Assignment Overview
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