Course Overview-Capstone Introduction
Course Welcome
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About the Capstone
What you need to take this course
What is a Brand Development Guide?
Setting up your project
Example Submission for Final Project
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Academic Integrity
Forum Guidelines
Requesting Peer Reviews
Ideation: Invent Your Client-Ideation: Invent Your Client
Introduction to Week 1
Overview of Project
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Invent Your Client
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Fake Your History
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Unpack your adjectives
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The Name Game
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Recommendations for peer review (Week 1)
Visualization: Make Your Fake-Visualization: Make Your Fake
Introduction to Week 2
In The Mood
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Developing Your Identity Manual
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Recommendations for peer review (Week 2)
Logotype: Brand Your Brand-Week 3 Introduction and Review
Introduction to Week 3
Choosing a Typeface
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Typographic Space
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Typesetting with Expression
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Beyond Typesetting
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Logotype: Brand Your Brand-Logotype: Brand Your Brand
Shapes of Letters, Shapes of Words
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Typographic Skeletons
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Customizing Letters
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Variations and Refinement
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Palette: Expand Your Brand-Week 4 Introduction and Review
Introduction to Week 4
Marks, Icons, and Symbols
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Working with Color
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Creating Hierarchy
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Making Methods and Techniques
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Range of Representation
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Palette: Expand Your Brand-Palette: Expand Your Brand
Adding Color
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Adding a Mark/Icon
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Adding a Secondary Typeface
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Adding Imagery
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Adding a Secret Ingredient
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Application: Apply Your Brand-Application: Apply Your Brand
Introduction to Week 5
Brand Applications and Mock-ups
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Publication: Display Your Brand-Week 6 Introduction & Review
Introduction to Week 6
Principles of Composition
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Page Space
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The Grid
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Simple Composition: Creating Page Spreads
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Complex Composition: Putting your book together
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Publication: Display Your Brand-Publication: Display Your Brand
Brand Development Guide
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Congratulations
Publication: Display Your Brand-Resources for Students
Choosing a design program
Building your portfolio
Design portfolio tips
Writing your artist statement