Analog Media, Digital/Analog Media Integration-Welcome to Building and Pitching Marketing Campaigns in Tech Industries
Welcome and Where to Find Help
Text Books for This Course
Assessments and Grading
Analog Media, Digital/Analog Media Integration-When Sales Takes the Lead
PoM 13.1-13.3, 11.7
When Sales Take the Lead
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Analog Media, Digital/Analog Media Integration-Building and Leading a Sales Team
PoM 13.4-13.6
10 Steps to Building a High-Performing Sales Team
Building and Leading a Sales Team
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Analog Media, Digital/Analog Media Integration-Public Relations and Sponsorships
PoM 12.1
Public Relations and Sponsorships
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Analog Media, Digital/Analog Media Integration-Media Integration and Marketing Mix
PoM 11.1-11.5
Introduction to Marketing Communications
Mac vs. PC Commercials
Dodge Ron Burgundy Commercials
Media Integration and Marketing Mix
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Analog Media, Digital/Analog Media Integration-Introduction to the Marketing PLAN Report: Identifying, Profiling and Positioning the Firm
PLAN Report Instructions and Grading Criteria
Profitability Factors-Pricing
PoM 15.1-15.3
Pricing
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Profitability Factors-Forecasting
PoM 16.4
Forecasting
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Profitability Factors-Calculating ROI
A Simple Guide to Marketing ROI
Calculating Return on Investment (ROI)
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Profitability Factors-Case Study: U.S. Adoption of Electric Vehicles
U.S. Adoption of Electric Vehicles Case Study
Communicating with Executives, Pitching and Pivots-Writing for Executives: Corporate Decision-Making in Practice
A Guide to Writing Executive Summaries
Writing for Executives: Corporate Decision-Making in Practice
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Communicating with Executives, Pitching and Pivots-Choice and Application of Analytical Tools
Choice and Application of Analytical Tools
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Communicating with Executives, Pitching and Pivots-Pitching to Decision-Makers
How Venture Capitalists Really Assess a Pitch
Pitching at TechCrunch Disrupt (Parody)
Pitching to Decision Makers
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Communicating with Executives, Pitching and Pivots-Company Pivots
Famous Business Pivots
Pivots
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Company Operations-Distribution
PoM 8.1-8.5
What is a 3PL Distribution?
Distribution
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Company Operations-Supply Chains
PoM 9.1-9.4
Patagonia Supply Chain
Segway Inventor on Potable Water
Supply Chains
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Company Operations-Data Analytics Part A
eMarketing 21.1-21.4
Data Analytics Part A
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Company Operations-Data Analytics Part B
eMarketing 21.5-21.8
Data Analytics Part B
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Company Operations-Campaign Management and Budget Reapportionment
eMarketing 20.1-20.6
PoM 16.5
Campaign Management and Budget Reapportionment
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Sustaining Innovation and Building Creative Assets-Innovation Management
Innovation Management
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Sustaining Innovation and Building Creative Assets-Design Thinking
IDEO’s Design Thinking
Design Thinking
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Sustaining Innovation and Building Creative Assets-Building a Brand
Why Brand Building Is Important
Building a Brand
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7 Essentials for Strong Company Branding
Branding in the Age of Social Media
A Truly Great Commercial from Levi's
Redbull Marketing Dominates
Under Armour Taps the Underdog
Then Under Armour Misses the Mark
Chipotle's Glory Days
Old Spice Hits the Funny Bone
Sustaining Innovation and Building Creative Assets-Corporate Logos
What Makes a Good Logo: 10 Design Tips to Follow
How to Design a Logo
Corporate Logos
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Customer-Focus-Customer Service
PoM 14.1-14.4
Customer Service / Customer Centricity
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Zappo's: One. of the Best Customer-Centric Orgs
Customer-Centric Strategy
Customer-Focus-Customer Relationship Management
eMarketing 14.1-14.5
Customer Relationship Management
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Customer-Focus-Loyalty Programs
The Truth About Customer Loyalty
eMarketing 14.6-14.7
Loyalty Programs
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Customer-Focus-Submit the Marketing PLAN Report: Identifying, Profiling and Positioning the Firm
Submitting Your PLAN Report