Introduction to Business Modeling-Welcome to Building the Business Model for Corporate Entrepreneurs
Preview of the Course
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Welcome to Building the Business Model for Corporate Entrepreneurs
Meet Dan Gordon
Connect with your Classmates
Our Recommended Textbook for the Course
Download the Business Model Canvas Poster
Introduction to Business Modeling-What does a startup business model look like?
Welcome to Week One
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What is a startup?
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Customer, market, and value propostion
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Product-market fit: The heart of the business model
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Walk-through of the Business Model Canvas - Part 1
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Walk-through of the Business Model Canvas - Part 2
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How do you develop a business model?
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Introduction to Business Modeling-Expand Your Learning
Accelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs and Corporate Innovators
Customer Discovery and Customer Validation-Talk to customers (and others) to build the business model
Welcome to Week Two
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Talking to Humans
Why talk to customers? What do they know?
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How to get insights from customers
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Building a pipeline of customer interviews
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What to do before the interview
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What to do after the interview
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Cold calling 101
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How to Interview a Customer (Optional)
Customer Segmentation and Analysis-Customer Segments and Value Propositions
Welcome to Week Three
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Why have customer segments at all?
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Customer segments, value propositions, and product features
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Customer types
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Customer segments and business models
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An Introduction to Customer Segmentation
In the Digital Era, People, Not Processes, Are Key (Optional)
Know Your Customers’ “Jobs to Be Done” (Optional)
What Is Value? The Costco Value Proposition (Optional)
Customer Segmentation and Analysis-Customer Archetypes and MVPs
Customer archetypes
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Minimum viable product (MVP)
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The Lean Startup Methodology (Optional)
How To Design Your Next Minimum Viable Product (Optional)
Customer Segmentation and Analysis-Types of Markets and Effects on Business Models
Market size and sizing
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Physical and virtual goods
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Market types
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B2C and B2B markets
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Crossing the chasm
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Business Model Generation
Creating the Business Model for the Corporate Venture-Reaching your customers
Welcome to Week Four
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The funnel of customer engagement
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What is a channel?
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Product-channel fit
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The Elements of Value (Optional)
You're Not Steve Jobs - You Need to Learn from Customer Behavior (Optional)
Corporate Acquisitions Of Startups: Why Do They Fail? (Optional)
Creating the Business Model for the Corporate Venture-The rest of the business model canvas
Business Model Generation
Cost structure
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The rest of the business model canvas
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Key activities
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Key partnerships
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Key resources
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How To Turn Corporations Into Innovation Machines (Optional)
Creating the Business Model for the Corporate Venture-Final Thoughts
Final Thoughts
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Accelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs and Corporate Innovators