Welcome!-Course Overview
From American Airlines to Competitive Intelligence
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Topics and Weekly Preview
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Is this course right for me?
Welcome!-Competitive Intelligence Overview
Why Benchmarking?
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Industry Classifications
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Industry classifications & company KPIs
Welcome!-Impact of Competitive Intelligence
The World’s Major Economies
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Competitive intelligence: history and perspective
Industry Analysis-Assess Market Potential, Risk and Competition Intensity
Market Potential, Growth and Profitability
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Market Risk Analysis
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Concentration and Competition Intensity
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Market potential, risk and competition intensity
Industry Analysis-Value Chain Analysis
Value Chain Analysis I: Focused Study
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Value Chain Analysis II: Comprehensive Study
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Value Chain Analysis
Industry Analysis-Data and Tools
Data and Tools
Data and software tools: overview
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Screenshots: Create A New Project
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Screenshots: Business GEOINFO
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Screenshots: Industry Analysis and Enterprise Diagnosis
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Screenshots: Navigator and Supply Chain Mapping
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Screenshots: Preview, Search and Cite
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Competition Positioning-Where do I stand in the competitive landscape?
Where do I stand in the competitive landscape?
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Profit Frontier, Risk vs Return
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Competition positioning
Competition Positioning-Enterprise Ranking
Enterprise Ranking
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Enterprise Rankings
Competition Positioning-Key Performance Indicators (KPI) Examination
KPI Examination
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From Physical Examination to KPI Examination
Enterprise Diagnosis-Competitive Strengths and Weaknesses
What are my strengths and weaknesses?
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Strengths and Weaknesses
Enterprise Diagnosis-Value Drivers and Levers
Value Driver Analysis
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Value Drivers and Levers
Enterprise Diagnosis-Breakdown Analysis: Identifying Problems and Causes
Breakdown Analysis
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The Power of Breakdown Analysis
Enterprise Diagnosis-Enterprise Diagnosis Assignments
Competitive Intelligence Summary