MODULE 1: INTRODUCTION TO BUSINESS MODEL INNOVATION-Lesson 1: What is Innovation?
About this lesson
What is innovation?
()
MODULE 1: INTRODUCTION TO BUSINESS MODEL INNOVATION-Lesson 2: Learning Methods and Outcomes
About this lesson
Learning methods and outcomes
()
What you need to know about assignments
MODULE 1: INTRODUCTION TO BUSINESS MODEL INNOVATION-Lesson 3: Business Model and Strategy
About this lesson
The 3 components of a business model
()
Business model vs. strategy
()
Other business model frameworks
()
MODULE 1: INTRODUCTION TO BUSINESS MODEL INNOVATION-Case study: Michelin Fleet Solutions
About this case study
MODULE 2: THE 3 COMPONENTS OF A BUSINESS MODEL-Lesson 1: Value Proposition (VP)
About this lesson
Value proposition - Introduction and client
()
VP: price and perceived value
()
VP: detailed examples of game changing VP
()
Value Proposition: The value curve
()
Value Proposition: The value curve in practice
()
MODULE 2: THE 3 COMPONENTS OF A BUSINESS MODEL-Lesson 2: Value Architecture (VA)
About this lesson
Value Architecture: The value chain
()
Value Architecture: The extended value chain
()
Value Architecture: Distinctive resources and competencies
()
MODULE 2: THE 3 COMPONENTS OF A BUSINESS MODEL-Lesson 3: Profit Equation
About this lesson
Profit equation overview
()
Profit equation details
()
MODULE 2: THE 3 COMPONENTS OF A BUSINESS MODEL-Graded Assignments
Further reading: additional examples to inspire you
MODULE 3: 7 DIRECTIONS FOR THE VALUE PROPOSITION -Introducing the 14 directions
About this lesson
Introduction to the 14 directions
()
Questions to consider to explore each direction
MODULE 3: 7 DIRECTIONS FOR THE VALUE PROPOSITION -Lesson 1: Directions 1 to 4
Direction 1: Reduce client price
()
Direction 2: Reduce clients' hassle
()
Direction 3: Look for non-clients
()
Direction 4: Introduce more functionality or more emotion
()
MODULE 3: 7 DIRECTIONS FOR THE VALUE PROPOSITION -Lesson 2: Direction 5 to 7
Direction 5: Search other segments or industries
()
Direction 6: Introduce a third party
()
Direction 7: Modify the revenue stream
()
MODULE 4: 7 DIRECTIONS FOR THE VALUE ARCHITECTURE-Lesson 1: Direction 8 to 11
About this lesson
Direction 8: Introduce technology
()
Direction 9: Modify one or several steps in the value chain
()
Direction 10: Eliminate or add a step in the value chain
()
Direction 11: Leverage strategic resources
()
MODULE 4: 7 DIRECTIONS FOR THE VALUE ARCHITECTURE-Lesson 2: Direction 12 to 14
Direction 12: Associate with competitors
()
Direction 13: Identify supplementors
()
Direction 14: Find new resources
()
MODULE 4: 7 DIRECTIONS FOR THE VALUE ARCHITECTURE-Lesson 3: Summary and conclusion of the 14 directions
Summary of the 14 directions
Summary of the 14 directions
()
Questions to consider to explore each direction
MODULE 5: IT'S YOUR TURN TO APPLY THE ODYSSEY 3.14 APPROACH!-Lesson 1: Applying the Odyssey 3.14 Approach
Applying the Odyssey 3.14 approach
()
Template for Applying the Odyssey 3.14 approach
MODULE 5: IT'S YOUR TURN TO APPLY THE ODYSSEY 3.14 APPROACH!-Lesson 2: Conclusion
Trends in business models: Part 1
()
Trends in business models: Part 2
()
Course Evaluation: Business Model Innovation