Course Orientation-About the Course
Course Welcome and Orientation
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About Deepak Somaya
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Syllabus
About the Discussion Forums
Glossary
Description of Organizations and Brands
Online Education at Gies College of Business
Learn on Your Terms
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Course Orientation-About Your Classmates
Updating Your Profile
Module 1: Leading Strategically-Module 1 Information
Module 1 Overview
Module 1 Overview Lecture
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Executive Interviews Introduction
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Module 1 Readings
Module 1: Leading Strategically-Lesson 1-1: Mission, Vision & Values
1-1.1: Mission, Vision & Values
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Mission and Values: Role of Leadership
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Module 1: Leading Strategically-Lesson 1-2: Business Model and Business Model Innovation
1-2.1: Introduction to Business Models
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1-2.2: The V.A.R.S. Framework, Part 1
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1-2.3: The V.A.R.S. Framework, Part 2
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Module 1: Leading Strategically-Lesson 1-3 Coherence, Fit and SWOT
1-3.1: Coherence, Fit and SWOT
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Module 1: Leading Strategically-Module 1 Assignments
Case Introduction – Uber
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Instructions for Case Study Analysis – Uber
Uber Case Study Summary
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Module 1 Discussions
Module 2: External Analysis-Module 2 Information
Module 2 Overview
Module 2 Overview Lecture
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Module 2 Readings
Module 2: External Analysis-Lesson 2-1: Analyzing the Macro-environment
2-1.1 The PESTEL Framework
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Executive Expertise: The External Environment
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Module 2: External Analysis-Lesson 2-2: Industry Analysis - I
2-2.1 Structure, Conduct and Performance
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2-2.2 Introducing the 5 Forces Framework
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2-2.3 Applying the 5 Forces Framework
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Module 2: External Analysis-Lesson 2-3: Industry Analysis - II
2-3.1 Dynamic Industry Analysis
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Module 2: External Analysis-Module 2 Assignments
Module 2 Discussions
Module 2: External Analysis-Honors Content - The Soft Drink Industry
Case Introduction – The Soft Drink Industry
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Instructions for Case Study Analysis – The Soft Drink Industry
The Soft Drink Industry Case Study Summary
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Module 3: Internal Analysis and Competitive Advantage-Module 3 Information
Module 3 Overview
Module 3 Overview Lecture
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Module 3 Readings
Module 3: Internal Analysis and Competitive Advantage-Lesson 3-1: Competitive Advantage & Firm Performance
3-1.1 Competitive Advantage & Firm Performance
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Module 3: Internal Analysis and Competitive Advantage-Lesson 3-2: Sources of Competitive Advantage
3-2.1 Activities of the Firm
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3-2.2 Resources and Capabilities
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Module 3: Internal Analysis and Competitive Advantage-Lesson 3-3: Sustained Competitive Advantage
3-3.1 Sustained Competitive Advantage
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Executive Expertise: Competitive Advantage
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Module 3: Internal Analysis and Competitive Advantage-Module 3 Assignments
Case Introduction – Starbucks Corporation
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Instructions for Case Study Analysis – Starbucks
Starbucks Case Study Summary
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Module 3 Discussions
Module 4: Strategic Positioning and Strategic Renewal-Module 4 Information
Module 4 Overview
Module 4 Introduction
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Module 4 Readings
Module 4: Strategic Positioning and Strategic Renewal-Lesson 4-1: Generic Business Strategies
4-1.1 Generic Business Strategies
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Executive Expertise: Strategic Positioning
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Module 4: Strategic Positioning and Strategic Renewal-Lesson 4-2: Dual Strategies
4-2.1 Dual Strategies
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Module 4: Strategic Positioning and Strategic Renewal-Lesson 4-3: Strategic Renewal
4-3.1 Strategic Renewal
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Executive Expertise: Strategic Renewal
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4-4 The Manager’s Journey: Advice from Our Experts
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Module 4: Strategic Positioning and Strategic Renewal-Module 4 Assignments
Module 4 Discussions
Course Conclusion
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Congratulations on completing the course!
Get Your Course Certificate
Module 4: Strategic Positioning and Strategic Renewal-Honors Content - Lego Group
Case Introduction – Lego Group
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Instructions for Case Study Analysis – Lego
Lego Case Study Summary
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