Building Great Business Writing-Getting Started
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Course Support
About the For-Credit Version of this course
The Effective Communication Specialization
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What's So Great About the Capstone?
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What is Good Writing?
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A Few Important Points About This Course
Building Great Business Writing-The Basis of Good Writing
Be the Windowpane
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Waste No Time
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Don't Sound Smart; Be Smart
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Own Your Ideas
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Everyone Needs an Editor; or, the Story of My Failure
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Why Johnny Can't Write and Employers Are Mad
You Can Never Be a Worse Writer Than I Was
Building Great Business Writing-Design Well to Write Well
Who are you?
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Appearance Matters
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Looking Your Best
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Dave Gives Pointers: Type is the Message
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Success!
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The Formula for Writing Success-Why Is Organization Important?
Organize or Die
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Great Writers Are Great Revisers
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The Organizational Scaffold You Need for Everything
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Quentin, William, and Dave Brainstorm the Memo
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Have No Fear of English as a Second Language
Bonus Video: The Basics of Greatness
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The Formula for Writing Success-Creating the Scaffold
A Blank Page: Facing the Void
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Say it: The Body Paragraphs
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Building Out the Scaffold
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The Conclusion Concludes
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New York Times: "What Corporate America Can't Build: A Sentence"
Crafting Powerful Writing-Let's Write!
It's Go Time!
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The First Paragraph Roadmap
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Signposting with Topic Sentences
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William on Voicing Writing: How Does it Sound?
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Writing a Paragraph
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Revising a Paragraph
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The Conclusion Concludes (Reprise)
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Crafting Powerful Writing-Grammar Matters
Does Good Grammar Matter?
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Grammar Blast: I vs. Me
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Grammar Blast: Mangled Modifiers
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Grammar Blast: Serial or Oxford Comma
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Grammar Blast: Pronoun Problems
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Grammar Blast: Apostrophe Abuse
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Grammar Blast: Your, You're, Their, They're, There
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Grammar Blast: That vs. Which
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Activate Your Voice!-Editing for Clarity
Writing IS Revision
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Check Your Scaffold
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Keep It Simple
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Brevity is the Soul of Wit
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Dave on How Logo Design Reflects Brevity and Clarity
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Always be Specific; Avoid Generalities and Jargon
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Activate Your Voice!-Elevating Your Sentences
The Power of Active Voice
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Limit Crutch Verbs
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Cut Prepositional Phrases
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Don't Repeat Words
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Always Proofread
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Activate Your Voice!-Final Matters
A Word on Email
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Long Documents, in Brief
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In Conclusion
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Time to Design: Dave Takes the Memo
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Activate Your Voice!-Summative Assessment
Credits