Distribution Channel Planning and Management: Why are They so Important?-The Significance of Distribution Channels
Course Trailer
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Course Introduction
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The Importance of Distribution Channels
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Role and Importance of Distribution Channels
Distribution Channel Planning and Management: Why are They so Important?-The Design and Implementation of Distribution Channels
How to Design a Distribution Channel
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Key Factors in Channel Management
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Expert Interview: Sixto Collazo, International Director of Loewe Perfumes S.A. (LVMH) 1
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The Role of Distribution Channels in the Value Chain
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Who are the Main Participants in Distribution Channels?
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Distribution Channels
Achieving Customer-Management Excellence in Emerging Markets
Distribution Channels and Their Evolving Landscape-From Simple to Complex Distribution Channels
What are the Different Types of Channel Arrangements?
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From Multi-Channel to Omni-Channel Distribution
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What’s the Difference between Omnichannel and Multichannel Customer Care, and Why Does It Matter?
Channel Conflict, Cooperation and Competition
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Distribution Channels and Their Evolving Landscape-Trade Marketing: The Growing Importance of Channels as Partners
The Nature of Trade Marketing
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Organizational Structure: Supply and Demand Strategies
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ECR & Category Management: Collaboration Initiatives
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What is the Future of Trade Marketing?
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Expert Interview: Maria Garcia, General Manager of Office Depot Iberia
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An Executive's Guide to the Internet of Things
Three Rules for Buiding the Modern Retail Organization
How Retailers can Improve Promotion Effectiveness
Why ¨Crash Diets¨ Don't Work
The Retail Strategy and Marketing Mix-Retailers and Retail Strategies
Current Trends in Retailing
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What are the Different Types of Retailers?
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Understanding and Growing with your Consumer
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Four current and future trends in retail
Retail Strategy and Sustainable Competitive Advantages
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Omni-Channel Retailing
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Expert Interview; Eduardo Zamacola, President of Acotex & CEO of Neck & Neck
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The Retail Strategy and Marketing Mix-The Retail Marketing Mix
Choosing the Right Product Assortment
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Choosing an Appropriate Price Policy and Promotion Strategy
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Choosing the Right Place for your Product to Shine
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The Consumer Sector 2030: Trends and Questions to Consider
What Really Shapes the Customer Experience
Making Stores Matter in a Multichannel World
Retailing Without Frontiers: New Trends in Retailing-Retailing Gone Global
Global Growth Opportunities: Where is Retail Heading?
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Choosing the Right Country to Grow Your Business
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What are the Different Types of Entry Strategies?
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How to Implement a Successful Franchising Strategy
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Expert Interview: Eduardo Zamacola, President of Acotex & CEO of Neck & Neck
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Retailing Without Frontiers: New Trends in Retailing-The Future of Online Retailing
The Emergence of Online Retail Channels
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Busting M-Commerce Myths
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Busting Mobile-Shopping Myths
What are the Future Trends in Online Retailing?
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The Top 10 Technology Trends In Retail: How Tech Will Transform Shopping In 2020
Expert Interview: Iñaki Arrola, General Manager of Coches.com
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Anatomy of a Digital Forerunner
Trailer: Integrated Marketing Communications; Advertising, Public Relations, Digital Marketing & More
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