Recruiting Clients, Marketing and Outreach Activities-Recruitment and Outreach Activities
Introduction to Career Coach and Navigator Professional Certificate
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Welcome to the Course
Introduction to Client Intake, Assessments, Skill Analysis and Planning
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What Are Outreach and Recruitment?
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Community Events
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The Power of Street Outreach/Grassroots Recruitment
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Virtual/Digital Outreach Case Study
Working with External Partners
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Presentation Skills
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Recruiting Clients, Marketing and Outreach Activities-Marketing and Recruiting
Recruitment Strategies
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Agility in Recruitment
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Use of Technology Tools in Marketing and Recruitment
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Recruiting Adult Learners and Non-Traditional Students
Building Engagement
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Analyzing Recruitment Data
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Tracking Results Case Study
Recruiting Clients, Marketing and Outreach Activities-Five Sector Framework
The Five Sectors Overview
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Understanding How the Five Sectors Work
Partnerships
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Networking
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Maintaining Connections
Client Intake Business Process-Client Intake
Setting Appointments
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Managing Client Load
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Establishing Rapport and Building Credibility
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Techniques for Establishing Rapport
Cultivating Trust and Safety Case Study
Client Intake Business Process-Finalizing and Applying the Coaching Agreements
Embodying a Coaching Mindset
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How to Apply the Coaching Mindset
Understanding the Client’s Journey
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Exploring the Client’s Interests and Motivations
Establishing and Maintaining the Coaching Agreement
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Coaching Agreement Best Practices
Client Intake Business Process-Project and Case Management
Project and Case Management Skills
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Taking Comprehensive Case Notes
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PII and Privacy
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Data Security Policies and Confidentiality
Report Writing and Data Entry
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Time Management
Skills Assessment and Analysis-Client Interviews
Conducting Client Interviews
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Building Trust Case Study
Uncovering Client Career Goals
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How to Uncover Client Career Goals
Defining the Client’s Skills
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Critical Thinking
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Evoking Awareness
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Skills Assessment and Analysis-Career Assessments
Career Development Assessments
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Personality Assessments
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Skill and Behavioral Assessments
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Educational Assessments
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Interest and Aptitude Assessments (O*NET)
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Population and Career Specific Assessment
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Interpreting Assessments
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Deciding Which Assessments to Use
Skills Assessment and Analysis-Client Needs Assessment and Gap Analysis
Skill, Credential, and Competencies Analyses
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Skill Gap Analysis Strategies
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Understanding Job Market Skill Requirements
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Using Labor Market Information (LMI)
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Identifying Transferable Skills
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Aligning Skills to Career Goals Case Study
Conducting a Needs Assessment
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Planning and Designing Actions-Planning and Goal Setting
Career Planning Processes
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Breaking Goals Into Manageable Steps
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Writing SMART Goals
Developing Service Plans
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Planning and Designing Actions-Designing Actions
Brainstorming with the Client
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Exploring Career Options with Clients
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Identifying Resources to Overcome Barriers
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Financial Literacy, Planning and Counseling
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Communication Tips for Discussion Financial Plans with Clients
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Creating and Communicating Financial Plans Case Study
How would you encourage the client to follow the financial plan?
Planning and Designing Actions-Facilitate Progress and Accountability
Adjusting the Coaching Plan
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The Power of Offering Encouragement and Celebrating Successes
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Keeping Clients on Track Case Study
Setting Up Touchpoints for Accountability
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Case Study