Introduction to Content Strategy -Content Strategy 1.0
Introduction from Professor Lee
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What is Content Strategy?
Course Content and Schedule
How Do I Get The Most Out Of This Course?
Meet the Team
Introduction to Content Strategy -Definition and the Three Truths of Content Strategy
What is Content Strategy?
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John's Three Truths
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Introduction to Content Strategy -Introduction to Content Strategy for Organizations and Audiences
It's Not Smart if It's Not Strategic
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Intro to Audience and Experiences
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Introduction to Content Strategy -Medill on Media Engagement
Using Medill on Media Engagement
An Introduction
Audiences and Brand-Understanding Your Audiences
Understanding Your Audience
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Creating Personas
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Segmenting Your Audience
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Targeting an Audience with Experiences
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Audiences and Brand-Marketing/Branding Your Content and Creating a Core Creative Idea
Marketing/Branding Your Content Pt.1
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Marketing/Branding Your Content Pt. 2
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Creating a Core Creative Concept
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Audiences and Brand-Medill on Media Engagement
The Identity Experience
Media Concepts
Audiences and Brand-Case Study Assignment
The Case Study
Experiences and Voice-Understanding the Experiences
What Are Experiences?
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Why Do Experiences Matter?
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Understanding the Experiences
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How Experiences Apply to Content
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Experiences and Voice-Developing Your Content Voice
Development of Tone and Voice
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Importance of a Unique Content Voice
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Best Practices for Professional Writing
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Using a Story Arc with Content
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Experiences and Voice-Medill on Media Engagement
The Talk About and Share Experience
The Makes Me Smarter Experience
Experiences and Voice-Continuing on in the Specialization
Join us for MOOC 2 - Managing Content!
Other Resources