What is Creativity?-Policy
Welcome to the Course!
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Course introduction video
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Syllabus
Grading and Logistics
Social Media
What is Creativity?-What is Creativity?
Lecture slides - What is Creativity?
Definition of creativity
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A first encounter with the ZiZoZi method
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Test your creativity: Torrance Creativity Test
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Self-test your ‘discovery’ and ‘delivery’ skills
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The Imagination Elevator – a story you won’t believe
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Widening the range of choices – the Zoom in/Zoom out/Zoom in framework
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ZiZoZi in action: Stories to inspire & aspire
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More ZiZoZi stories
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How to build your creativity ‘muscles’
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Summary of Week One; Preview of Week Two
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Additional Materials
Zoom in, Zoom out, Zoom in-Zoom in, Zoom out, Zoom in
Lecture slides - Zoom in, Zoom out, Zoom in
ZiZoZi Framework Reviewed and viewed in action
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Case Study: How Thomas Edison lit up the world
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Zoom out: Collecting wild ideas
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Zoom out: Benchmarking as a key tool
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Is it innovative to borrow and adapt?
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How to challenge basic assumptions?
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Zoom in: Choosing the best of many ideas
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Managing the tradeoff between delivery and discovery
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Creativity everywhere: All the time, everyone, everything
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Case studies
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Creativity in practice-Creativity in practice
Lecture slides - Creativity in practice
The ZiZoZi method: continued. Zoom in: The role of accidental discovery and serendipity
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Sharpening observation skills
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Empathic Discovery (Leonard & Rayport, “Spark Innovation Through Empathic Design” HBR Nov-Dec 1997
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The Role of Failure In Achieving Success
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Zoom Out: Collecting data through direct observation
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The IDEO approach
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Zoom In: Taming Wild Ideas
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How to sell your ideas
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How to be creative In large organizations (Intrapreneurship)
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What is YOUR story? Building powerful narratives. Case Studies
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Reinventing yourself-Reinventing yourself
Lecture slides - Reinventing yourself
Creativity Exercises: Are You Working Out?
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What Scholars Know about Creativity: Research you can use
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On Being Walter Mitty. Is creativity fun, or painful?
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Life take two: On reinventing yourself and your career
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Secrets of Einstein, da Vinci and Edison
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Humble masterpieces: Stories of creative breakthroughs
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More Masterpieces: Creativity in Action
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Ideas proposed by students for the 7 Challenges
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Torrance Test for Creative Thinking: Have you improved?
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Course summary: What have you learned? What have you implemented? How have you changed?
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Bonus material (ungraded module)-Additional Videos- Shlomo Maital Interviews Arie Ruttenberg
How I Got a Job in Advertising (try this at home)
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How I built a leading advertising agency (clue: crunch the numbers)
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How to sell oranges (hint: You already know how)
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How I helped elect Israel’s Prime Minister, Yitzhak Rabin
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How my limited vision and hearing helped my career
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Why I believe large organizations are very poor at innovation
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