What is design-led strategy?-Welcome and course information
About this course
Introduction to the course
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What is design-led strategy?-Introduction to design thinking and corporate strategy
Introduction to design thinking
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Introduction to corporate strategy
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Introduction to design strategy: corporate strategy meets design thinking
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Design Strategy course case studies: UBank and SwissRe
The Ubank & Swiss Re stories
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The design strategy framework Part 1
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The design strategy framework Part 2
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What is design-led strategy?-Module 1 assessment
Worksheet 1: Your chosen organisation - instructions
What is design-led strategy?-Activities
Reading list - Module 1
Primary market research and problem statement definition-Primary market research
Understanding the problem - do you have a headache or a migraine?
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Who is your customer? Developing customer personas
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The UBank/ Swiss Re experience - market research
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What is a problem definition statement?
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Primary market research and problem statement definition-Module 2 assessment
Worksheet 2: Problem Definition Statement - instructions
Worksheet 3: Customer persona - instructions
Worksheet 4: Point of View Statement - instructions
Primary market research and problem statement definition-Activities
Reading list - Module 2
Prototyping and product ideation-Prototyping and fidelity mapping
What do we mean by prototype?
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Defining your minimum viable product
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High fidelity prototype vs low fidelity prototype
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Testing your prototype on end-users and soliciting their feedback
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Ideation
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The UBank/ Swiss Re experience - prototyping
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Prototyping and product ideation-Module 3 assessment
Worksheet 5: Designing a minimum viable product - instructions
Worksheet 6: Live testing of prototype - instructions
Prototyping and product ideation-Activities
Reading list - Module 3
Design-led strategy in practice: Corporate case studies-Case studies with UBank and Swiss Re
Design strategy in the corporate context
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Building real products using design strategy principles
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Iterating and ideating using customer feedback
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Embedding design strategy within business strategy
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Design-led strategy in practice: Corporate case studies-Activities
Reading list - Module 4
Course wrap-up-Design-led strategy in practice
Design strategy in practice: Conclusion
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Course wrap-up-Activities
Reading list - Module 5
Course wrap-up-Course conclusion
Course conclusion
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