Stakeholder Map-Lesson 1
Course Overview and Requirements
Intro to Discovery Tools
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Becoming Creative
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Stakeholder Map-Lesson 2
Welcome to Week 1
Stakeholder Mapping Overview
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Stakeholder Mapping Example
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Tool Workshop Stakeholder Mapping
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The FDA Story
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Project Activity - Stakeholder Map
Job to be Done and Ethnographic Interviews-Lesson 1
Welcome to Week 2
Reframing using Job to be Done
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Job to be Done Two Components
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Ethnographic Interviewing
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Tools in Use- Framing at the Mayo Clinic
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Tools in Use- Framing in Hospital Settings
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Tools in Use- The Job to be Done at Pfizer
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Job to be Done and Ethnographic Interviews-Lesson 2
KINGWOOD Overview
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KINGWOOD Defining the Problem
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KINGWOOD Adapting Research Tools
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KINGWOOD Involving Key Stakeholders
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KINGWOOD Using Visualization
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KINGWOOD Developing Empathy
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Project Activity - Job To Be Done
Project Activity - Ethnographic Interviews
Journey Map-Lesson 1
Welcome to Week 3
Journey Maps and Unmet Customer Needs
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Four Things to Know About Journey Maps
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Journey Map Example- The Whole Aquarium
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More Journey Map Examples
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Journey Map How To, 6 Steps
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A Closer Look- Journey Maps for Retirement
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Tools in Use Journey Mapping for the A ha Moment
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Personas-Lesson 1
Welcome to Week 4
Why Develop Personas
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Persona Snack Food Example
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Personas and the Two by Two
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Combining Personas and Journey Maps
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Tools in Use Personas in Leisure Learning
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Tools in Use Personas and Branding Kate!
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Project Activity - Personas
Value Chain Analysis-Lesson 1
Welcome to Week 5
Value Chain Background and Steps
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Value Chain Personal Computing Example
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Project Activity - Value Chain Analysis