What If?-Lesson 1
Course Overview and Requiremens
Welcome to Week 1
Step 8: Brainstorming
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Creating a Successful Brainstorming Environment
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Creating a Successful Brainstorming Session for Action
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Step 9: Develop Concepts
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Taking Action and Creating Concepts
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Project Activity - Steps 8 and 9
What Wows?-Lesson 1
Welcome to Week 2
Step 10: Create Some Napkin Pitches
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What Napkin Pitches Can Help Us Do
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IBM: Introduction to a Process of Experimentation
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IBM: The Problem and Approach
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IBM: What Is? and What If?
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IBM: What Wows? and What Works?
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What Wows?-Lesson 2
Step 11: Surface Key Assumptions
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Using Four Tests to Define Key Assumptions
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Setting Appropriate Test Strategies
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The Importance of Thought Experiments
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Characteristics of a Good Hypothesis
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Prioritizing Ideas
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Using Existing Data to Test Assumptions
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Project Activity - Napkin Pitch
Project Activity - Step 11
What Wows to What Works-Lesson 1
Welcome to Week 3
Step 12: Make Prototypes
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Guidelines for Making Prototypes
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A Continuum of Prototyping
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Case Study: Eaton Next Generation Meter
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Case Study: Vision Screening Kiosk
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What Wows to What Works-Lesson 2
Step 13: Get Feedback from Stakeholders
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Introduction to the Co-Creation Tool
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Examples of Co-Creation Using a Poster
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Examples of Co-Creation Using Card Sorts and Sticky Notes
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Examples of Co-Creation Using a Storyboard
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Project Activity - Steps 12 and 13
What Works-Lesson 1
Welcome to Week 4
Step 14: Run Your Learning Launches
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Designing a Successful Learning Launch
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Getting Started on Your Learning Launch
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In-Market Experiments
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Learning Plan Timeline
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What Works-Lesson 2
Thought Experiments
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Examples of 2D and 4D In-Market Experiments
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Life Reimagined Project: A 4D In-Market Experiment
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The Movement in the Design Thinking Journey
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Delivering Validated Learning Against Your Key Assumptions
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What Works-Peer-Reviewed Assignment
Giving and Receiving Feedback
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What's Next?-Lesson 1
Welcome to Week 5
Step 15: What's Next?
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Importance/Difficulty Matrix
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Measuring Impact
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Staying in the Question
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Searching for Higher Ground
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Helping Us Curate
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Removing Barriers and Increasing Speed of Learning
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Comfort with Emptiness and Leaving Space
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Project Activity - Step 15