Introduction to Innovation and Entrepreneurship-Overview
Preview of the Course
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Welcome to Developing Innovative Ideas for New Companies
Meet Dr. James V. Green
Connect with your Classmates
Accelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs and Corporate Innovators
Introduction to Innovation and Entrepreneurship-Introduction
Introduction to the course
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Our book for the course
Reading: The Opportunity Analysis Canvas
Introduction to Innovation and Entrepreneurship-Video Lessons
What is entrepreneurship?
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Who is an entrepreneur?
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Entrepreneurship, creativity, & innovation
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The world's most innovative companies
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Types of innovation
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Entrepreneurs and strategic decisions
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The opportunity analysis canvas
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Introduction to Innovation and Entrepreneurship-Slides from Video Lessons
Slides
Introduction to Innovation and Entrepreneurship-Further Readings and Resources (Optional)
"The Innovator's Dilemma" by Clayton Christensen
"Out of Our Minds: Learning to be Creative" by Ken Robinson
Entrepreneurial Mindset, Motivations, and Behaviors-Introduction
Introduction to entrepreneurial mindset, motivations, and behaviors
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Reading: The Opportunity Analysis Canvas
Entrepreneurial Mindset, Motivations, and Behaviors-Video Lessons
Entrepreneurial mindset
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Guest Lecture with Alexa von Tobel, Founder and CEO of LearnVest.com
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Entrepreneurial motivations
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Guest Lecture with Penny Pritzker, U.S. Secretary of Commerce Penny Pritzker - How did you decide to become an entrepreneur?
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Entrepreneurial behaviors
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Risk taking in entrepreneurial decision-making
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Risk, uncertainty, and stakeholder involvement
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Entrepreneurial Mindset, Motivations, and Behaviors-Slides from Video Lessons
Slides
Entrepreneurial Mindset, Motivations, and Behaviors-Further Readings and Resources (Optional)
The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty by Rita Gunther McGrath and Ian MacMillan
Industry Understanding-Introduction
Introduction to industry understanding
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Reading: The Opportunity Analysis Canvas
Industry Understanding-Video Lessons
Knowledge conditions
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Demand conditions
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Industry lifecycle
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Industry structure
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Competitive advantage
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Learning curve
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Complementary assets
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Reputation effects
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Industry Understanding-Slides from Video Lessons
Slides
Industry Understanding-Further Readings and Resources (Optional)
"The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It" by Michael E. Gerber
Customer Understanding and Business Modeling-Introduction
Introduction to customer understanding
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Reading: The Opportunity Analysis Canvas
Customer Understanding and Business Modeling-Video Lessons
Macro changes that increase new venture opportunities
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Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - How Can Government and Entrepreneurs Work Together?
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Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - Why Is Skills Training and Development Important For Entrepreneurs and Government?
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Exploring real market needs
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Satisfying real market needs
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Strategic positioning
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Strategic planning
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Value innovation
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Opportunity identification
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Bonus Lecture: Business Models from the Classroom
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Customer Understanding and Business Modeling-Slides from Video Lessons
Slides
Customer Understanding and Business Modeling-Further Readings and Resources (Optional)
"The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" by Eric Ries
"Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" by Alexander Osterwalder and Yves Pigneur
"Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" by W. Chan Kim and Renee Mauborgne
Customer Understanding and Business Modeling-Next Steps
Accelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs and Corporate Innovators