Big Picture-Digital Transformation
Digital Transformation
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Readings
Video transcript
Big Picture-The new entrepreneurial context
The new entrepreneurial context
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Readings
Video transcript
Big Picture-Data & Management
Data & Management
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Readings
Video transcript
Big Picture-Innovation by large corporations : The New Oxymoron of the Digital Era
Innovation by large corporations
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Readings
Video transcript
Operational Area-Acquiring Customers Online
Acquiring customers online
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Readings
Video transcript
Operational Area-The Innovation Diffusion Paradox
Readings
Operational Area-The art of pitching
The art of pitching
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Readings
Video transcript
Focus Area-Framing the sharing economy
Framing the sharing economy
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Readings
Video transcript
Focus Area-Marketing: towards continuous consumption
Marketing: towards continuous consumption
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Digital marketing: three readings
Focus Area-The Double Helix
The Double Helix
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Readings
Video transcript