Course Orientation-About the Course
Welcome to Digital Content Planning and Management!
()
Syllabus
About the Discussion Forums
Course Orientation-About Your Classmates
Updating Your Profile
Module 1: Basics of Digital Content Management-Lesson 1.1: What is Digital Content Management?
What is Digital Content Management?
()
Unlocking Success in Digital Transformations
Why do we use Content Management Systems?
()
What is The Future of ECM?
A Quick History of Web CMS
()
Module 1: Basics of Digital Content Management-Lesson 1.2: Understanding the Content Lifecycle
What is Content Strategy?
()
New Thinking: Brain Traffic’s Content Strategy Quad
An Introduction to Content Ecosystem Maps
Understanding the Content Lifecycle
()
Module 1: Basics of Digital Content Management-Lesson 1.3: What is Digital Content and How can it be Managed?
What is Digital Asset Management (DAM)?
()
Digital Asset Management: What It Is and Why You Need It
The State of Digital Asset Management in 2022
How to Optimize your Digital Assets
()
What is Digital Experience Management?
()
What is Digital Experience Management? Definition and benefits
Overview of Discussion: Understanding the Digital Experience
()
Module 2: Digital Content Audits-Lesson 2.1: How to take Inventory of your Content
What is a Content Audit?
()
How to Conduct a Content Audit
()
How to Audit Your Content: Five (5) Essential Steps
How to Perform an In-Depth Content Gap Analysis
Discussion Overview: Digital Content Inventory
()
Module 2: Digital Content Audits-Lesson 2.2: Understanding Your Content's Audience
Who is your Content's Audience?
()
Understand your Audience
How to Create Detailed Buyer Personas for Your Business
How to Make Informed Content Decisions by Understanding your Audience
Module 2: Digital Content Audits-Lesson 2.3: Revisiting your Content Lifecycle
The Content Lifecycle + Customer Journey
()
How to Create an Effective Customer Journey Map
What To Do after a Content Audit
()
What Comes After a Content Audit?
Tagging Guide A Framework for Digital Asset Management
Discussion Overview: Create a Content Map
()
Module 3: Digital Content Planning -Lesson 3.1: Define your Digital Marketing Plan
What is a Content Marketing Plan?
()
How to develop a Content Marketing Plan
()
A Step-By-Step Guide to Structuring a Digital Marketing Plan.
How to Create Content (and Sustain and Maintain It)
()
Seven (7) Ways a Knowledge Bank Improves Content Creation
Five (5) Steps To Build A Powerful Editorial Calendar For Your Business
Module 3: Digital Content Planning -Lesson 3.2: Understanding your Limitations for Content Creation and Management
What Resources do you have for Creating and Managing Content?
()
How Much Budget Do You Need for Content Marketing?
The Nine (9) Core Roles on an Established Content Team
Module 4: Digital Content Governance-Lesson 4.1: What is Content Governance?
What is Content Governance?
()
How to Create a Content Oversight Plan
()
The Case for Governance: Retaining Confidence in the Integrity of Your Content
Achieve Long-lasting Content Governance with this Four-step RoadMap
Module 4: Digital Content Governance-Lesson 4.2: Measuring your Content's Performance
How to Effectively Monitor your Content
()
How to Ensure the Success of your Content
()
Seven (7) Best Ways to Measure and Improve Content Performance
The Content Performance Matrix: This Simple Diagram Shows What to do Next with Your Content Strategy
Module 4: Digital Content Governance-Putting it all Together -- Digital Content Redux!
Digital Content Redux!
()
Course Outro
()