Getting Started Digital Marketing Channels-Course Introduction
Course Introduction
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Meet Your Instructor
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Course Overview
Getting Started Digital Marketing Channels-Understanding the Pillars of Digital Marketing
Understanding the Pillars of Digital Marketing
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Essential Reading: Understanding the Pillars of Digital Marketing
Getting Started Digital Marketing Channels-How Is Digital Marketing Different?
How Is Digital Marketing Different?
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Essential Reading: How Is Digital Marketing Different?
Getting Started Digital Marketing Channels-Understanding the Online Customer Journey
Understanding the Online Customer Journey
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Essential Reading: Understanding the Online Customer Journey
Getting Started Digital Marketing Channels-Understand Various Ways in Which Businesses Can Reach Out to Consumers Digitally
How Do Businesses Reach Customers Digitally?
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Essential Reading: Understand Various Ways in Which Businesses Can Reach Out to Consumers Digitally
Process of Planning a Digital Marketing Program-Models of Digital Marketing Strategy
Models of Digital Marketing Strategy
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Essential Reading: Models of Digital Marketing Strategy
Process of Planning a Digital Marketing Program-Digital Marketing Planning
Digital Marketing Planning
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Essential Reading: Digital Marketing Planning
Process of Planning a Digital Marketing Program-Essential Skills in Digital Marketing
Essential Skills in Digital Marketing
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Essential Reading: Essential Skills in Digital Marketing
Process of Planning a Digital Marketing Program-Ethical and Legal Challenges in Digital Marketing
Ethical and Legal Challenges in Digital Marketing
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Essential Reading: Ethical and Legal Issues in Digital Marketing
The World of Display Advertising-Search Channels: Paid and Organic Search Results
Search Channels: Paid and Organic Search Results
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Essential Reading: Search Channels: Paid and Organic Search Results
The World of Display Advertising-Types of Display Advertising
Types of Display Advertising
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Essential Reading: Types of Display Advertising
The World of Display Advertising-Targeting in Digital Marketing
Targeting in Digital Marketing
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Essential Reading: Targeting in Digital Marketing
The World of Display Advertising-Measuring the Effectiveness of Display Advertising
Measuring the Effectiveness of Display Advertising
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Essential Reading: Measuring the Effectiveness of Display Advertising
Social Media Channels and Programmatic Advertising-Social Media Channels in Digital Marketing
Social Media Channels in Digital Marketing
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Essential Reading: Social Media Channels in Digital Marketing
Social Media Channels and Programmatic Advertising-Programmatic Digital Advertising
Programmatic Digital Advertising
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Essential Reading: Programmatic Digital Advertising
Social Media Channels and Programmatic Advertising-Challenges Faced by Display Advertisers
Challenges Faced by Display Advertisers
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Essential Reading: Challenges Faced by Display Advertisers
Search Engine Advertising -Introduction to Search Engine Advertising
Introduction to Search Engine Advertising
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Essential Reading: Introduction to Search Engine Advertising
Search Engine Advertising -Google Ads Platform for Advertising
Google Ads Platform for Advertising
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Essential Reading: Google Ads Platform for Advertising
Search Engine Advertising -Understanding Ad Ranks and Ad Auction Models
Understanding Ad Ranks and Ad Auction Models
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Essential Reading: Understanding Ad Ranks and Ad Auction Models
Search Engine Advertising -Trends in Search Engine Advertising
Trends in Search Engine Advertising
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Essential Reading: Trends in Search Engine Advertising
Search Engine Optimization-Introduction to Search Engine Optimization
Introduction to Search Engine Optimization
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Essential Reading: Introduction to Search Engine Optimization
Search Engine Optimization-On-Page Search Engine Optimization
On-Page Search Engine Optimization
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Essential Reading: On-Page Search Engine Optimization
Search Engine Optimization-Off-Page Search Engine Optimization
Off-Page Search Engine Optimization
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Essential Reading: Off-Page Search Engine Optimization
Search Engine Optimization-Creating Optimum UX and UI
Creating Optimum UX and UI
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Essential Reading: Creating Optimum UX and UI
Digital Analytics and the Impact Matrix-Introduction to Google Analytics
Introduction to Google Analytics
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Essential Reading: Introduction to Google Analytics
Digital Analytics and the Impact Matrix-Key Google Analytics Metrics
Key Google Analytics Metrics
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Essential Reading: Key Google Analytics Metrics
Digital Analytics and the Impact Matrix-Attribution Models Determining Customer Acquisition
Attribution Models Determining Customer Acquisition
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Essential Reading: Attribution Models Determining Customer Acquisition
Digital Analytics and the Impact Matrix-Making Web Analytics Actionable Through Impact Matrix
Making Web Analytics Actionable Through Impact Matrix
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Essential Reading: Making Web Analytics Actionable Through Impact Matrix
Emerging Technologies in Digital Marketing-Voice Search, Beacon Technology, and Mico-Moment Marketing
Voice Search, Beacon Technology, and Micro-Moment Marketing
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Essential Reading: Voice Search, Beacon Technology, and Mico-Moment Marketing
Emerging Technologies in Digital Marketing-Artificial Intelligence in Advertising
Artificial Intelligence in Advertising
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Essential Reading: Artificial Intelligence in Advertising
Emerging Technologies in Digital Marketing-Chatbots, Virtual Reality, and Augmented Reality
Chatbots, Virtual Reality, and Augmented Reality
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Essential Reading: Chatbots, Virtual Reality, and Augmented Reality
Emerging Technologies in Digital Marketing-Blockchain-Based Digital Advertising
Blockchain-Based Digital Advertising
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Essential Reading: Blockchain-Based Digital Advertising
Weekly Summative Assessment: Digital Analytics, Impact Matrix, and Emerging Technologies in Digital Marketing-Course Wrap-Up Video
Course Wrap-Up Video
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