Course Overview and The Art of Analytics-About the Course and Your Classmates
Welcome to Digital Marketing Analytics in Practice
()
About Prof Kevin Hartman
()
Syllabus
About the Discussion Forums
About the Rubric for Peer Assessment
Getting to Know Your Classmates
Glossary
Online Education at Gies College of Business
Learn on Your Terms
()
Course Overview and The Art of Analytics-Module 1 Overview
Module 1 Introduction
()
Module 1 Overview
Module 1 Readings
Course Overview and The Art of Analytics-Lesson 1: A Plan for Your Analytics Expedition
A Plan for Your Analytics Expedition
()
Course Overview and The Art of Analytics-Lesson 2: Identifying Your Business Objective
Identifying Your Business Objective
()
Course Overview and The Art of Analytics-Lesson 3: Data, Data Everywhere
Data, Data Everywhere
()
Course Overview and The Art of Analytics-Lesson 4: Finding Insights
Finding Insights
()
Course Overview and The Art of Analytics-Lesson 5: Getting Your Story Straight
Getting Your Story Straight
()
Storytelling with Data-Module 2 Overview
Module 2 Introduction
()
Module 2 Overview
Module 2 Readings
Storytelling with Data-Lesson 1: Principles of Dataviz
Principles of Dataviz
()
Storytelling with Data-Lesson 2: Sophisticated Use of Contrast
Sophisticated Use of Contrast
()
Storytelling with Data-Lesson 3: Ensuring Clear Meaning
Ensuring Clear Meaning
()
Storytelling with Data-Lesson 4: Applying Visual Polish
Applying Visual Polish
()
Storytelling with Data-Lesson 5: Dashboarding
Dashboarding
()
Bellabeat Case Study-Module 3 Overview
Module 3 Introduction
()
Module 3 Overview
Module 3 Readings
Bellabeat Case Study-Lesson 1: Plan
Plan
()
Bellabeat Case Study-Lesson 2: Collect
Collect
()
Bellabeat Case Study-Lesson 3: Analyze
Analyze
()
Bellabeat Case Study-Lesson 4: Report
Report
()
The Future of Analytics-Module 4 Overview
Module 4 Introduction
()
Module 4 Overview
Module 4 Readings
The Future of Analytics-Lesson 1: The Promise of Technology
The Promise of Technology
()
The Future of Analytics-Lesson 2: Technology's Dark Side Part I
Technology's Dark Side Part I
()
The Future of Analytics-Lesson 3: Technology's Dark Side Part II
Technology's Dark Side Part II
()
The Future of Analytics-Lesson 4: Implications for Analysts
The Implications for Analysts
()
The Future of Analytics-Module 4 Review
Congratulations on completing the course!
Get Your Course Certificate