Course Overview and The Day The Geeks Took Over-About the Course and Your Classmates
Welcome to the Course
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About Prof Kevin Hartman
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Syllabus
About the Discussion Forums
About the Rubric for Peer Assessment
Getting to Know Your Classmates
Glossary
Online Education at Gies College of Business
Learn on Your Terms
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Course Overview and The Day The Geeks Took Over-Module 1 Overview
Module 1 Overview
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Module 1 Overview
Module 1 Readings
Course Overview and The Day The Geeks Took Over-Lesson 1: The Art and Science Mind
The Art and Science Mind
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Course Overview and The Day The Geeks Took Over-Lesson 2: The Early History of Analytics
The Early History of Analytics
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Course Overview and The Day The Geeks Took Over-Lesson 3: The Contemporary History of Analytics
The Contemporary History of Analytics
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Course Overview and The Day The Geeks Took Over-Lesson 4: The Rise of Modern Data Analytics
The Rise of Modern Data Analytics
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The Consumer Brand Relationship-Module 2 Overview
Module 2 Overview
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Module 2 Overview
Module 2 Readings
The Consumer Brand Relationship-Lesson 1: Online Video
Online Video
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The Consumer Brand Relationship-Lesson 2: Online Search
Online Search
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The Consumer Brand Relationship-Lesson 3: Display Media
Display Media
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The Consumer Brand Relationship-Lesson 4: Social Media
Social Media
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The Consumer Brand Relationship-Lesson 5: The Consumer Journey
The Consumer Decision Journey
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The Science of Analytics (Part 1)-Module 3 Overview
Module 3 Overview
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Module 3 Overview
Module 3 Readings
The Science of Analytics (Part 1)-Lesson 1: Digital Data Infrastructure
Digital Data Infrastructure
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The Science of Analytics (Part 1)-Lesson 2: Brand Measurements
Brand Measurement
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The Science of Analytics (Part 1)-Lesson 3: Consumer Outcomes
Consumer Outcomes
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The Science of Analytics (Part 1)-Lesson 4: Customer Value
Customer Value
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The Science of Analytics (Part 1)-Lesson 5: Attribution
Attribution
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The Science of Analytics (Part 2)-Module 4 Overview
Module 4 Overview
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Module 4 Overview
Module 4 Readings
The Science of Analytics (Part 2)-Lesson 1: Analytics and Dataviz Tools
Analytics and Dataviz Tools
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The Science of Analytics (Part 2)-Lesson 2: Evaluating the Tool Landscape
Evaluating the Tool Landscape
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The Science of Analytics (Part 2)-Lesson 3: Digital Marketing Maturity
Digital Marketing Maturity
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The Science of Analytics (Part 2)-Lesson 4: The Issue of Privacy
The Issue of Privacy
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The Science of Analytics (Part 2)-Module 4 Review
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