Course Overview & Module 1 Client/Brand Analysis-About the Course and Your Classmates
Introduction to the Capstone
()
Weekly Deliverables
()
Syllabus
About the Discussion Forums
Social Media
Getting to Know Your Classmates
Online Education at Gies College of Business
Learn on Your Terms
()
Course Overview & Module 1 Client/Brand Analysis-Resources
About the Client
Problem Statement
Glossary
Course Overview & Module 1 Client/Brand Analysis-Recordings of Hangouts with the Client
Hangouts with the Client
Meet and Greet: Faculty and Client meetup
()
Hangout 1 - Elizabeth Distel-Grainger
()
Hangout 2- Bosch and Kevin Hartman
()
Hangout 3- Beth Distel and Victoria Jurkowski -Grainger
()
Course Overview & Module 1 Client/Brand Analysis-Module 1 Client/Brand Analysis
Module 1 Overview
Know the Client: Grainger
()
Campaign Management at Grainger
()
Display Advertising at Grainger
()
Rubric for Module 1 Peer Assessment
Module 2 The Consumer Decision Journey-Module 2 The Consumer Decision Journey
Module 2 Overview
Rubric for Module 2 Peer Assessment
Module 3 Collect and Analyze Data-Module 3 Collect and Analyze Data
Module 3 Overview
Rubric for Module 3 Peer Assessment
Module 4 The Channel and Content Strategy-Module 4 The Channel and Content Strategy
Module 4 Overview
Rubric for Module 4 Peer Assessment
Module 5 Test and Control Plan-Module 5 Test and Control Plan
Module 5 Overview
Rubric for Module 5 Peer Assessment
Module 6 Final Digital Marketing Plan Submission-Module 6 Final Digital Marketing Plan submission
Module 6 Overview
Rubric for Module 6 Peer Assessment
Congratulations on completing the course!
Get Your Course Certificate