Course Overview and The Changing Landscape-About the Course and Your Classmates
Course Introduction
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Syllabus
About the Discussion Forums
About the Rubric for Peer Assessment
Getting to Know Your Classmates
Online Education at Gies College of Business
Learn on Your Terms
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Course Overview and The Changing Landscape-Module 1 Overview
Module 1 Overview
Module 1 Readings
Course Overview and The Changing Landscape-Lesson 1: Marketing as Communication
Marketing as Communication Part 1
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Marketing as Communication Part 2
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Course Overview and The Changing Landscape-Lesson 2: Media Revolution
Media Revolution Part 1
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Media Revolution Part 2
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Course Overview and The Changing Landscape-Lesson 3: Understand Marketing Media
Understanding Marketing Media
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Course Overview and The Changing Landscape-Standalone Topic 1: The Marketing Funnel
The Marketing Funnel
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Course Overview and The Changing Landscape-Standalone Topic 2: Dual Product Model of Commercial Marketing Media
Dual Product Model of Commercial Marketing Media
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Course Overview and The Changing Landscape-Interview with Domain Experts
About Jan Slater
Interview with Jan Slater: Rethinking Digital vs. Traditional Media
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Key Processes and Core Strategies-Module 2 Overview
Module 2 Overview
Module 2 Readings
Key Processes and Core Strategies-Lesson 1: Key Features of Digital Communication
Key Features of Digital Communication
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Key Processes and Core Strategies-Lesson 2: Impact of Digital Technologies on Information Dissemination
Impacts of Digital Technologies on Information Dissemination
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Key Processes and Core Strategies-Lesson 3: Impact of Digital Technologies on Persuasion
Impacts of Digital Technologies on Persuasion Part 1
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Impacts of Digital Technologies on Persuasion Part 2
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Key Processes and Core Strategies-Lesson 4: Impact of Digital Technologies on Branding
Impact of Digital Technologies on Branding
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Key Processes and Core Strategies-Standalone Topic 1: Content Marketing Strategy
Content Marketing Strategy
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Key Processes and Core Strategies-Standalone Topic 2: Context Marketing Strategy
Context Marketing Strategy
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Key Processes and Core Strategies-Interview with Domain Experts
Interview with Jan Slater: What is a Brand?
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Interview with Jan Slater: Brand Messaging and Digital Consumers
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Interview with Jan Slater: Telling Brand Stories on Multiple Channels
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Smart and Social Media Channels-Module 3 Overview
Module 3 Overview
Module 3 Readings
Smart and Social Media Channels-Lesson 1: Discovering and Targeting the Right Audience in World of Digital Media
Discovering and Targeting the Right Audience in World of Digital Media
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Smart and Social Media Channels-Lesson 2: Programmatic Advertising
Programmatic Advertising Part 1
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Programmatic Advertising Part 2
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Smart and Social Media Channels-Lesson 3: Search Marketing
Search Marketing
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Smart and Social Media Channels-Lesson 4: Social Media Marketing
Social Media Marketing Part 1
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Social Media Marketing Part 2
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Smart and Social Media Channels-Standalone Topic 1: Marketing Attribution
Marketing Attribution
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Smart and Social Media Channels-Standalone Topic 2: Real Time Bidding
Real Time Bidding
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Smart and Social Media Channels-Interview with Domain Experts
About the Domain Experts
Interview with Jeff Green: A Business Case for Open Market Programmatic Advertising
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Interview with David Pickles: The Nuts and Bolts of Programmatic Advertising
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Interview with Jeff Green: Programmatic as a Unifier not as a Disrupter to Digital Marketing
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Interview with David Pickles: Preparing Your Business for the Age of Programmatic Advertising
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Interview with Jeff Green and David Pickles: Privacy and Data Security
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Interview with Jeff Green and David Pickles: The Future of Programmatic and Data-Driven Marketing
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Mobile Media and Beyond the Screens-Module 4 Overview
Module 4 Overview
Module 4 Readings
Mobile Media and Beyond the Screens-Lesson 1: Mobile Marketing Part 1
Mobile Marketing Part 1
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Mobile Media and Beyond the Screens-Lesson 2: Mobile Marketing Part 2
Mobile Marketing Part 2
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Mobile Media and Beyond the Screens-Lesson 3: Mobile Marketing Part 3
Mobile Marketing Part 3
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Mobile Media and Beyond the Screens-Lesson 4: Beyond the Screens
Beyond the Screens
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Mobile Media and Beyond the Screens-Standalone Topic 1: Location-based Marketing
Location-based Marketing
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Mobile Media and Beyond the Screens-Standalone Topic 2: Conversational Marketing
Conversational Marketing
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Mobile Media and Beyond the Screens-Interview with Domain Experts
Interview with Jan Slater: Stay Ahead the Curve by Being Agile
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Mobile Media and Beyond the Screens-Module 4 Assignments
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