Defining the Business Concept-Welcome to Digital Media and Strategic Planning in Technology Markets
Welcome and Where to Find Help
Text Books for this Course
Assessments and Grading
Defining the Business Concept-Strategic Planning Process
eMarketing 1.5 thru 1.10
PoM 2.2 - 2.4
Strategic Planning Process
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Defining the Business Concept-Value Propositions
PoM 2.1
Philips Afterglow
Value Propositions
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Defining the Business Concept-Identifying and Studying the Competition
How To Do A Competitor Analysis
Identifying and Studying the Competition
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Defining the Business Concept-Defining the range of Substitutes and Threat Level
Defining Substitutes and Threat Level
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Defining the Business Concept-Introduction to the Marketing PLAN Report: Strategic Analysis and Defining the Challenge
PLAN Report Instructions and Grading Criteria
Stress Testing: Analysis Tools and Practices-Porter's 5-Forces Model
eMarketing 1.6
Porter's 5-Forces Model
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Stress Testing: Analysis Tools and Practices-S.W.O.T. Analysis
SWOT Analysis: Drone Inspection
Tesla as a Startup
S.W.O.T. Analysis
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Stress Testing: Analysis Tools and Practices-Boston Consulting Group Matrix
PoM 2.5
Boston Consulting Group Matrix
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Stress Testing: Analysis Tools and Practices-Perceptual Maps
Perceptual Maps
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Choosing an Initial Strategy-Lean Canvas
Lean Canvas Template
Lean Canvas
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Choosing an Initial Strategy-Minimum Viable Product
Minimum Viable Product
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Choosing an Initial Strategy-Launch Planning
Launch Planning
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SEO and Content Marketing-Content Marketing
eMarketing 15.1-15.6
Corona China Ad
Snow Fall The Avalanche at Tunnel Creek (Interactive Article)
Intel and Toshiba's "The Beauty Inside" Case Study
Content Marketing
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SEO and Content Marketing-Case Study: BMW Films
BMW Films
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BMW Films "The Follow"
BMW Films "The Escape"
BMW Films Case Study
SEO and Content Marketing-Search Engine Optimization
SEO
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Social Media and Influencers-Social Media Strategy
eMarketing 13.1-13.3
Social Media Strategy
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Social Media and Influencers-Social Media Platforms, Best Uses
eMarketing 13.4-13.10, 16.4-16.8, 16.16, 16.18
Facebook and Instagram
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Youtube Strategy
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Pinterest, Twitter and LinkedIn, TikTok
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Blogs and Podcasts
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Social Media and Influencers-Influencer Strategy
"Risk Acceptance"— Influencer Case Study
Influencer Strategy
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Brands Are Relying on ‘Influencer’ Marketing More Than Ever
Social Media and Influencers-Ford Fiesta Case
Ford Fiesta Mission 3 Case Study
2011 Ford Fiesta and the Fiesta Movement
Ford Fiesta Movement (FMM) : A Successful Digital Marketing Implementation
Ford Fiesta
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Paid Search, Video and Email Marketing-Paid Search with Google
eMarketing 11.1-11.12
Paid Search
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Paid Search, Video and Email Marketing-How to D.I.Y. Google Ads
eMarketing 11.13-11.14
Telemarketing Humor (Harsh Language)
Yawner Products
How to D.I.Y. Google Ads
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Paid Search, Video and Email Marketing-Video Marketing
eMarketing 19.1-19.6
Will it Blend?
Video Marketing
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Paid Search, Video and Email Marketing-Direct/Email Marketing
eMarketing 18.1-18.3
Is Text Marketing SPAM?
John Oliver on Robocalls
Direct/Email Marketing
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Paid Search, Video and Email Marketing-Submit the Marketing PLAN Report: Strategic Analysis and Defining the Challenge
Submitting Your PLAN Report