Achieving Focus and #Winning-Welcome to the course!
Tomorrow's Product Manager
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Your Product Management Journey
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Course Overview & Requirements
Achieving Focus and #Winning-Being a Product Manager
You, the Product Manager
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Why Is a Product Never a Product?
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You and Your Product Pipeline
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Job 1: Creating Hypotheses about Product/Market Fit
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Job 2: Testing Hypotheses about Product/Market Fit
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Job 3: Facilitating Alignment w/ Outside Stakeholders
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Achieving Focus and #Winning-Managing a Product Pipeline
You and Your Product Team
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You and Your Design Team
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You and Your Development Team
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Product Manager vs. Product Owner
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Greg Cohen on PM vs. PO?
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You and Your DevOps Team
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You and Your Analytics/Data Science Team
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Meet Enable Quiz, Our Startup Company Example
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Achieving Focus and #Winning-Managing Outside Stakeholders
Are You Set Up For Success?
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You and Your Consulting and/or Support Team
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Nastia Root on Creating a Strong Interface with Support
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You and Your Sales and Marketing Team
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You and Your Finance/Accounting and Legal Teams
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You and Your Project Manager
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You and Your Management Team
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Week 1 Takeaways
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Using Today's Product Management Methods-Solving the Right Problem
Module Intro: Ready for Week 2
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What Kind of PM Are You?
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Effectuating Better Product Pipelines with Agile
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Identifying What Matters through Customer Discovery & Testing
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Minimizing Waste with Lean Startup
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Creating a Maintainable Focus with UX Mapping: Qualitative Analytics
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Creating a Maintainable Focus with UX Mapping: Quantitative Analytics
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Using Today's Product Management Methods-Creating the Right Solution
Creating an Outcome-Focused Definition of Done with HDD & User Stories
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Iteratively Getting to Usability with Testing, Prototyping, and Analytics
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Managing Habits: Trigger and Action
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Managing Habits: Variable Reward and Investment
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Nir Eyal on Managing Habits
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Using Today's Product Management Methods-Applications in Product Management
Collaborating with Enterprise Customers--Tips 1-4
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Collaborating with Enterprise Customers--Tips 5-9
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David Bland on Avoiding the Product Death Cycle
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Focus on Funnels: Acquisition
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Managing a Product with Hardware
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Making Time to Do Things Right
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Week 2 Takeaways
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Exploring a New Product Idea-Learning vs. Scaling
Ready for Week 3?
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Learning vs. Scaling
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The Importance of Good Enough: "Cooped Up" MVPs
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The Importance of Good Enough: "Greener Air" MVPs
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Non-Titular Product Managers
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David Chait on Non-Titular PMs
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Exploring a New Product Idea-Innovating in the Corporation
Horizons of Growth
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Corporate Innovation Pipeline
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Creating a Healthy Innovation Pipeline
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David Bland on New Ventures Inside the Corporation
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Exploring a New Product Idea-From Proposition to Business Model
Business Model Design I: Proposition Design
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Business Model Design II: Customer Journeys
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Week 3 Takeaways
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Amplifying an Existing Product-Focused Tuning and Testing
Ready for Week 4?
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Identifying Business Model Types
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Business Model Design III: Delivery and Execution
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Tamara Carleton on Strategic Foresight
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The Trouble with New Features
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The Importance of Good Enough: Seedling Features
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Actionable Analytics
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Eric Qi Dong on Disciplined Analytics for the Product Manager
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Kiran Kadambi on Structuring Problems in Product Management
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What Is Data Science?
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Applying Data Science
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Andrew Kritzer on Data Science for the MBA
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Jim Rose on Continuous Integration and Delivery
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Jim Rose on Monolithic Architectures and Microservices
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Amplifying an Existing Product-Driving Growth through Focus
Managing a Channel or Modality
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Nastia Root on Being a Growth PM
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It's Not a Meeting I
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It's Not a Meeting II
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Roadmap?
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Course and Week Close: Let's Not Make This Good-Bye
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