Introduction-Welcome message and syllabus
About this course
Introduction-Grading information
Objectives of self-assessment activities
Final Quiz and Certificat Validation
Unit 1: Approaching the European market(s)-Module 1 - Self Assessment
Module 1 - Self Assessement Feedback
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Unit 1: Approaching the European market(s)-1.1: Introduction to the unit
Introduction to the unit
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Unit 1: Approaching the European market(s)-1.2: Why doing business in Europe (Prof. Maxime Lefebvre)
Why doing business in Europe (Prof. Maxime Lefebvre)
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Unit 1: Approaching the European market(s)-1.3: European markets as engines of growth? (Prof. Boris Durisin)
European markets as engines of growth? (Prof. Boris Durisin)
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Unit 1: Approaching the European market(s)-1.4: Payments, transfers and currencies in Europe (Carlos Casanueva)
Payments, transfers and currencies in Europe (Carlos Casanueva)
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Unit 1: Approaching the European market(s)-1.5: Testimony from André Lacroix (CEO - Intertek)
Testimony from André Lacroix (CEO - Intertek)
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Unit 1: Approaching the European market(s)-1.6: Testimony from Emmanuelle Bonneau-Pételle (Managing Director - Société Générale)
Testimony from Emmanuelle Petelle (Managing Director - Société Générale)
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Unit 1: Approaching the European market(s)-1.7: Conclusion of the unit
Conclusion of the unit
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Unit 2: Innovating in Europe-Modules 2 - Self Assessement
Modules 2 - Self Assessement Feedback
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Unit 2: Innovating in Europe-2.1: Introduction to the unit
2.1 Introduction to the unit
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Unit 2: Innovating in Europe-2.2: What about creativity in Europe? (Prof. Marie Taillard)
2.2 What about creativity in Europe (Prof. Marie Taillard)
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Unit 2: Innovating in Europe-2.3: Digital marketing in Europe (Prof. Francesca Pucciarelli)
2.3 Digital marketing in Europe (Prof. Francesca Pucciarelli)
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Unit 2: Innovating in Europe-2.4 Testimonial - Sylvain Orebi - CEO of ORIENTIS and KUSMI TEA
2.4 Testimony from Sylvain Orebi (CEO - Kusmi Tea)
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Unit 2: Innovating in Europe-2.5: Testimony from Olaf Swantee (CEO - Sunrise)
2.5 Testimony from Olaf Swantee (CEO - Sunrise Communications)
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Unit 2: Innovating in Europe-2.6: Conclusion of the unit
2.6 Conclusion of the unit
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Unit 3: Investing in Europe-Module 3 - Self Assessment
Module 3 - Self Assessement Feedback
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Unit 3: Investing in Europe-3.1: Introduction to the unit
3.1 Introduction to the unit
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Unit 3: Investing in Europe-3.2: Choosing the right location in Europe (Prof. Davide Sola)
3.2 Choosing the right location in Europe (Prof. Davide Sola)
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Unit 3: Investing in Europe-3.3: Franchising in Europe (Prof. Catherine de Gery)
3.3: Franchising in Europe (Prof. Catherine de Gery)
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Unit 3: Investing in Europe-3.4: Company acquisition processes in Europe (Prof. Vincent Smith)
3.4 Company acquisition processes in Europe (Prof. Vincent Smith)
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Unit 3: Investing in Europe-3.5: Testimony from Jean-Jacques Bienaimé (CEO - BioMarin Pharmaceutical)
3.5: Testimony from Jean-Jacques Bienaimé (CEO - BioMarin Pharmaceutical)
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Unit 3: Investing in Europe-3.6: Testimony from Alexander Sixt (Member of the Managing Board - Sixt)
3.6: Testimony from Alexander Sixt (Member of the Managing Board - Sixt)
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Unit 3: Investing in Europe-3.7: Testimony from Frédéric Duponchel (CEO - Accuracy)
3.7 Testimony from Frédéric Duponchel (CEO - Accuracy)
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Unit 3: Investing in Europe-3.8: Conclusion of the unit
3.8 Conclusion of the unit
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Unit 4: Building the value chain-Module 4 - Self Assessement
Module 4 - Self Assessement Feedback
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Unit 4: Building the value chain-4.1: Introduction to the unit
4.1 Introduction to the unit
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Unit 4: Building the value chain-4.2: Organizing the supply chain in Europe (Prof. Valérie Moatti)
Organizing the supply chain in Europe (Prof. Valérie Moatti)
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Unit 4: Building the value chain-4.3: Retail management in Europe (Prof. Fabrizio Zerbini)
Retail management in Europe (Prof. Fabrizio Zerbini)
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Unit 4: Building the value chain-4.4: Testimony from Elizabeth Cazorla (Ready-to-wear Director - Galeries Lafayette)
4.4 Testimony from Elisabeth Cazorla (Ready-to-wear Director - Galeries Lafayette)
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Unit 4: Building the value chain-4.5: Testimony from Sofia Benvenuto
Testimony from Sofia Benvenuto (Former Export Manager - Winsure)
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Unit 4: Building the value chain-4.6: Conclusion of the unit
4.6 Conclusion of the unit
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Unit 5: Integrating the diversity-Module 5 - Self Assessement
Module 5 - Self Assessement Feedback
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Unit 5: Integrating the diversity-5.1: Introduction to the unit
5.1 Introduction to the unit
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Unit 5: Integrating the diversity-5.2: Managing European teams (Prof. Chiara Succi)
Chiara Succi - Managing European Teams
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Unit 5: Integrating the diversity-5.3: Negotiating with European partners (Prof. Maria Koutsovoulou)
5.3: Negotiating with European partners (Prof. Maria Koutsovoulou)
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Unit 5: Integrating the diversity-5.4: Testimony from Alexander Sixt (Member of the Managing Board - Sixt)
5.4: Testimony from Alexander Sixt (Member of the Managing Board - Sixt)
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Unit 5: Integrating the diversity-5.5: Testimony from Anne Marion-Bouchacourt (Group Chief Country Officer for China - Société Générale)
5.5: Testimony from Anne Marion-Bouchacourt (Group Chief Country Officer for China - Société Générale)
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Unit 5: Integrating the diversity-5.6 Conclusion of the unit
5.6 Conclusion of the unit
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Unit 5: Integrating the diversity-5.7: Conclusion of the course: Europe and emerging economies (Prof. Béatrice Collin & Prof. Florence Pinot de Villechenon)
5.7 Conclusion of the MOOC Prof. Béatrice Collin & Prof. Florence Pinot de Villechenon)
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