Introduction and Course Materials-Introduction to the Professors
0.1 Introduction to the Professors and Wharton
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0.2 What Is Entrepreneurship?
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0.3 Can You Teach Entrepreneurship?
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Module 1: Introduction to Entrepreneurship-Introduction and Goals
1.1 Course Introduction
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1.2 Profile of the Entrepreneur
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1.3 Entrepreneurship in Established Firms
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1.4 Venture Creation's Role in Society
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1.5 Types of Enterprises
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1.6 Technology Entrepreneurship
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1.7 Impact Entrepreneurship
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PDFs of Lecture Slides
Audio Interviews with the Founders of Terrafugia and Wanderu
(Optional) The Role of Venture Creation in Society: Interview: Andy Rachleff, Founder, Wealthfront, Co-founder, Benchmark Capital
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(Optional) Entrepreneurship in Established Companies: Interview with Scott Mills, EVP, Chief Administrator Officer, Viacom
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Module 2: Opportunity Analysis-Video Lectures
2.1 Opportunities and Uncertainty
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2.2 Push and Pull and the Sources of Innovation
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2.3 Customers as Sources of Opportunities
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2.4 Importance of the Idea (VIDE Model)
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2.5 Assessing Opportunities
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2.6 The Tournament Approach
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PDFs of Lecture Slides
Audio Interviews with Founders of TemperPack and Of Mercer
(Optional) From Idea to Opportunity: Interview with Amy Errett
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Module 3: Markets, Need-Finding and Planning-Video Lectures
3.1 Defining the Focal Market
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3.2 Understanding User Needs
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3.3 Competitive Analysis
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3.4 Generating Ideas with Individuals and Groups
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3.5 Planning: Assumptions
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3.6 Planning: Discovery Driven Planning
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3.7 Planning: Discovery Driven Planning Worksheet
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PDFs of Lecture Slides and Better Desk Spreadsheet
Audio Interview with Founders of Minibar and Relay Rides
(Optional) Talent Management and Development: Interview with Jackie Reses
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Module 4: Pitching, Testing, and Prototyping-Video Lectures
4.1 The Elevator Pitch
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4.2 Testing your Idea: Customer Interviews
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4.3 Testing your Idea: Surveys
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4.4 Creating a Prototype: Physical Goods
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4.5 Creating a Prototype: Software
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4.6 Creating a Prototype: Services
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4.7 Summary and What's Ahead
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PDF's of Lecture Slides
Audio Interview with Founders of Caviar
(Optional) Launching a Start-up: Interview with Co-founders of Prayas Analytics
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