Module 1: Acquiring Customers and Forecasting Demand-Acquiring Customers and Forecasting Demand
Introduction
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Two-Sided Markets
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Diffusion and Adoption
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Forecasting Demand: Part 1
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Forecasting Demand: Part 2
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Forecasting Demand: Part 3
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Acquiring Customers and Forecasting Demand Slides
Module 2: Marketing and PR-Digital Marketing, Social Media, SEO, Digital Ads and PR
Digital Marketing
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Social Media
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SEO
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Digital Advertising
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PR
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Digital Marketing, Social Media, SEO, Digital Ads and PR Slides
Module 3: Cost Structures, Pricing, and Tracking-Cost Structures, Pricing, and Tracking
Target Costing and Channel Economics
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The Importance of Pricing
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Price Elasticity
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Measuring Price Elasticity: Part 1
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Measuring Price Elasticity: Part 2
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MWTP Economic Value to the Customer
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MWTP Van Westerndorp Method
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MWTP Conjoint Analysis – MP3 Player
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Performance Measurement, KPIs, Dashboard, Reporting
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Sales Partnerships
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Make-Buy Decision in Operations
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Cost Structures, Pricing, and Tracking Slides
Module 4: Creating and Scaling Company Culture-Creating and Scaling Company Culture
Attracting, Developing, and Retaining Talent
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Building the Right Culture for Growth
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Scaling the Organization
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Venture Scope and Expansion Strategy
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Course Wrap-Up
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Creating and Scaling Company Culture Slides