Defining the Opportunity-Overview
Welcome to the Entrepreneurship Capstone
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Introduction to the course
Meet Dr. James V. Green
Connect with your classmates
Accelerate Your Career with the #1 Online Master’s Degree for Corporate Innovators and Startup Entrepreneurs
Defining the Opportunity-Value Innovation
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - What Advice Do You Have For Aspiring Entrepreneurs?
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"Value Innovation: The Strategic Logic of High Growth" by W. Chan Kim and Renee Mauborgne. Harvard Business Review.
Does your solution create value for your stakeholders?
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What is value innovation?
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Defining the Opportunity-Opportunity Identification
Is the problem real?
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"Every Company Is Up For Disruption, So Keep Your Products Simple" by Victor Belfor. TechCrunch.
Is your advantage superior and sustainable?
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Can you build the right team at the right time?
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"How to Convince People to Join Your Startup" by Alison Johnston. Mashable.
Defining the Opportunity-Business Modelling
Will your business model work?
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Crafting the business model canvas: Part 1
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Crafting the business model canvas: Part 2
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Defining the Opportunity-Lecture Slides
Lecture Slides
Defining the Opportunity-Expand Your Learning
Accelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs and Corporate Innovators
Discovering the Customer-Customer Discovery
Customer segments, value propositions, and product features
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Customer types
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Customer segments and business models
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Customer archetypes
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Minimum viable product
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Discovering the Customer-Interviewing Customers
Talking to Humans" by Giff Constable. Available as a free PDF.
"Customer Development Interviews How-to: Finding People" by Cindy Alvarez
"95 Ways to Find Your First Customers for Customer Development" by Jason Evanish
"How do I set up customer interviews?" by Jeff Lash
How to interview customers
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Discovering the Customer-Lecture Slides
Lecture Slides
Understanding Customers-Customer Analysis
Sizing the Opportunity (2:50)
Finding Patterns (1:50)
Looking for Insights (0:58)
Creating the Marketing and Sales Strategy-The Marketing Mix
Marketing mix
Developing the marketing mix: Part 1
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Developing the marketing mix: Part 2
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Creating the Marketing and Sales Strategy-The 4Ps & Sales
Product strategies
Pricing strategies
Pricing
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Place strategies
Promotion strategies
Sales forecasting
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Managing the sales pipeline
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Creating the Marketing and Sales Strategy-Lecture Slides
Lecture Slides
Refining the Solution-Product Fit, Validation, and Scaling
Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - What Decisions Did You Make to Get Your Business Off the Ground?
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Product fit
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Building the right revenue model
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Scaling sales
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Building the company
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Refining the Solution-Lecture Slides
Lecture Slides
Crafting the Business Plan-Defining and Authoring the Plan
Defining the business plan
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Authoring the business plan
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Crafting the Business Plan-Lecture Slides
Lecture Slides
Crafting the Business Plan-Accelerate Your Career with the #1 Online Master’s Degree for Corporate Innovators and Startup Entrepreneurs
Accelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs and Corporate Innovators