Introduction to Establishing Product-Market Fit-Overview
Introducing Our Course
()
Welcome to Establishing Product-Market Fit
Meet Dr. James V. Green
Connect with Your Classmates
Introduction to Establishing Product-Market Fit-Expand Your Learning
Explore the Specialization in Product Ideation, Design, and Management
Defining Product-Market Fit-Defining Product-Market Fit
What is Product-Market Fit?
()
The Product-Market Fit Pyramid
()
The Market
()
The Product
()
Understanding the Value Proposition
()
The Product-Market Fit
()
Identifying Underserved Customer Needs-Introduction
Introduction
Identifying Underserved Customer Needs-Identifying Underserved Customer Needs
Identifying Underserved Customer Needs
()
What is a Customer Need?
()
Understanding Customers
()
Customer Benefit Ladders
()
Importance versus Satisfaction
()
Gap Analysis
()
Jobs to be Done
()
House of Quality & QFD
()
Using the Frameworks
()
Determining Your Target Customer-Introduction
Introduction
Determining Your Target Customer-Determining Your Target Customer
Determining Your Target Customer
()
Searching for Customers
()
Tools to Search for Customers
Segmenting Your Market
()
Buyers versus Users
()
Technology Adoption Life Cycle
()
Creating Your Personas
()
Tools for Creating User Personas
Module 5: Defining Your Value Proposition-Introduction
Introduction
Module 5: Defining Your Value Proposition-Defining Your Value Proposition
Defining Your Value Proposition
()
Saying “No”
()
Value Propositions Example
()
Building Your Value Proposition
()
Future Value Propositions
()
Specifying Your Feature Set-Introduction
Introduction
Specifying Your Feature Set-Specifying Your Feature Set
Specifying Your Feature Set
()
Tools for Specifying Your Feature Set
Writing User Stories
()
Prioritizing Features
()
Understanding Return on Investment
()
Deciding on Your MVP
()
Creating Your Prototype-Introduction
Introduction
Creating Your Prototype-Creating Your Prototype
Creating Your Prototype
()
What’s an MVP?
()
Marketing versus Product Tests
()
Quantitative Tests versus Qualitative Tests
()
Fidelity for Prototypes
()
Wizard of Oz
()
Testing Your MVP with Customers-Introduction
Introduction
Testing Your MVP with Customers-Testing Your MVP with Customers
Testing Your MVP with Customers
()
How Many Customers is Enough?
()
In-Person versus Virtual User Testing
()
How to Find Users to Test
()
Tools for User Testing
Structuring the User Test
()
Asking the Right Questions
()
Improving Product-Market Fit-Improving Product-Market Fit
Introduction
()
Persevere, Pivot, or Quit?
()
Final Thoughts-Final Thoughts
Summary
()
Congratulations!
Final Thoughts-Next Steps
Explore the Specialization in Product Ideation, Design, and Management