Course Introduction & Module 1 - Is Ethics Part of Business?-Course Introduction
Syllabus
Meet Elizabeth Luckman
()
About the Discussion Forums
Updating Your Profile
Course Introduction & Module 1 - Is Ethics Part of Business?-Introduction to Modules 1 and 2
Introduction to Modules 1 and 2
()
Course Introduction & Module 1 - Is Ethics Part of Business?-Module 1 Information
Module 1 Introduction
()
Module 1 Overview
Module 1 Readings
Glossary
Meet Professor Patricia Werhane
()
Course Introduction & Module 1 - Is Ethics Part of Business?-Module 1 Lectures
Case Study - Merck and River Blindness
()
Ethical Theories and Their Contributions to Decision-Making
()
Merck and Moral Reasoning
()
Merck's Decision
()
Module 2 - Stakeholder Theory: Bayer CropScience in India-Module 2 Information
Module 2 Overview
Module 2 Readings
Glossary
Module 2 - Stakeholder Theory: Bayer CropScience in India-Module 2 Lectures
Stakeholder Theory Introduction
()
Bayer Crop Science and the Issue of Child Labor
()
Stakeholder Theory
()
Rights and Justice in Stakeholder Theory
()
Bayer Crop Science and a Framework for Moral Reasoning
()
Module 2 - Stakeholder Theory: Bayer CropScience in India-Module 2 Activities
Concluding Modules 1 and 2
()
Module 3 - Globalization, Culture & Brands-Module 3 Information
Introduction to Modules 3, 4 and 5
()
Module 3 Overview
Module 3 Readings
Glossary
Meet Professor Carlos Torelli
()
Module 3 - Globalization, Culture & Brands-Module 3 Lectures
Globalization and the Forces Shaping Consumer Behavior
()
What is Culture?
()
Where Does Culture Exist and Manifest Itself?
()
Iconic Brands and Cultural Equity
()
Module 4 - Cultural Mindsets and Assimilation to a Cultural Framework-Module 4 Information
Module 4 Overview
Module 4 Readings
Glossary
Module 4 - Cultural Mindsets and Assimilation to a Cultural Framework-Module 4 Lectures
Culture as a Knowledge Structure
()
Multi-Culture Mindsets
()
Biculturalism & Frame Switching
()
Assimilation to a Cultural Frame
()
Module 5 - Culture Mixing and Its Consequences-Module 5 Information
Module 5 Overview
Module 5 Readings
Glossary
Module 5 - Culture Mixing and Its Consequences-Module 5 Lectures
What is Culture Mixing?
()
How Do People Respond to Culture Mixing? – Cognitive Reactions
()
How Do People Respond to Culture Mixing? - Evaluative Responses
()
Culture Mixing and its Consequences - Factors that Affect Evaluative Responses to Culture Mixing
()
Module 5 - Culture Mixing and Its Consequences-Module 5 Activities
Concluding Modules 3, 4 and 5
()