Week 1-Topic 0
Faculty Introduction and Acknowledgements
Course Syllabus
Help Us Learn More About You!
Note about videos
Week 1-Topic 1A: Communications Overview: Audience and Purpose
Fundamental Concepts
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What can go wrong?
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Audience and Goals
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Week 1-Topic 1B: Audience / Goals Examples and Practice
Creating an Audience-Goal Worksheet
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Audience-Goals Example: Community Brochure
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Audience-Goals Example: Scientific Conference
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Audience-Goals Example: Advocacy Brief
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Audience-Goals Example: This Course Segment
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Week 2-Topic 2: Central Messaging
The Importance of Message Prioritization
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What makes a good Central Message?
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Idea Space
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Half-Life Your Message Activity Instructions
Inverted Triangle
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Inverted Triangle Examples
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A Note About The Next Set Of Items
Inverted Triangle Useful Structure
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Week 3-Topic 3A: Clear Language
Central Messages in Data Graphics
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Active vs. Passive Voice
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Tools and Sites for Plain Language
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Dejargonizer video
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Week 4-Topic 4A: Narrative Forms
Power of Stories
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The Link Between Messaging and Narrative
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Health Sciences & Management Can be Stories
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ABT (And, But, Therefore)
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ABT in Science Stories
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Other Examples of ABT
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ABT X 2
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The Findings ABT
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Week 4-Topic 4B: Advocacy Messages & Macro Structures
External Video (10 min): Communicating to Policymakers
Post-Interview debrief Dr. Skip Lupia
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One-pager Briefs
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Letter to EPA: CPP Replacement
Advocacy Examples: Inverted Triangles + ABT
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Letter to EPA: Toxic Substance Control Act
Advocacy Example: Repeated Inverted Triangle
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Macro- vs. Micro-Message Structures
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Week 5-Topic 5: Verbals and Nonverbals
Vocal Tones and Nonverbals
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Vocal Tone Handout
Week 5-Final Assignment
Giving Constructive Feedback
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Resources and Hand-Outs
Course Feedback
Congratulations! Course Complete
Citation correction
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