Introduction to Strategic Business Analytics-Introduction to Strategic Business Analytics
Welcome to the course
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Becoming a Business Analytics expert
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Why? It is all about value not data
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How to leverage data for value - from data to insight
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Dataset for practice quiz
Finding groups within Data-Finding groups within data: lectures
Introduction: what’s the point of finding groups within data?
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Basic clustering using ad-hoc techniques: the example of product management
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Identifying groups within data: what's the intuition behind clustering? The example of HR Analytics
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Introduction to Customer Segmentation
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Finding groups within Data-Finding groups within data: recitals
Presentation of Pauline Glikman
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Recital M2 - SKU example
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Recital M2 - HR example
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Recital M2 - Telecom example
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Script and dataset files to replicate recitals
Finding groups within Data-Wrap-up: identifying groups within data
Wrap-up: identifying groups within data
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Factors leading to events-Factors leading to events: lectures
Understanding causes and consequences: introduction
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Why use Business Analytics to understand the relationship between causes and consequences
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Understanding what distinguishes two categories
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Beyond the regression estimates: reporting effects in a visual way
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Factors leading to events-Factors leading to events: recitals
Recital M3 - Credit score example
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Recital M3 - HR example
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Script and dataset files to replicate recitals
Factors leading to events-Wrap-up: identifying causes to effects
Wrap-up: identifying causes to effects
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Predictions and Forecasting-Predictions and Forecasting: lectures
Predictions & Forecasting: introduction
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Predicting events: sales, defaults, risks, churn, etc.
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Using classification and regression techniques to forecast
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Predicting when an event will happen with survival analysis
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Introduction to time series and seasonality
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Predictions and Forecasting-Predictions and Forecasting: recitals
Recital M4 - Credit Score
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Recital M4 - HR example
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Recital M4 - Predictive maintenance example
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Recital M4 - Chocolate Sales example
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Script and dataset files to replicate recitals
Predictions and Forecasting-Wrap-up: forecasting events
Wrap-up: forecasting events
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Recommendation production and prioritization-Recommendation production and prioritization: lectures
Reporting your results: introduction
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It's all about the story
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One slide / One idea
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One picture is worth a thousand words
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Recommendation production and prioritization-Recommendation production and prioritization: recital
Recital M5 - How to present your findings
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Presentation Tips
Recommendation production and prioritization-Wrap-up: reporting your results
Wrap-up: reporting your results
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Recommendation production and prioritization-Graded Assessment 4 - 40% of final grade
Datasets for Peer Review Assignment