Situational analysis-Situational Analysis
Introduction to the capstone project: Peter O'Connor
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Situational Analysis: Peter O'Connor
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Situational analysis-Let's get to know people of Hôtel de l'étoile
First Interview with Greg Sayer, Owner of the hotel
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Interview with Gabriella Bidewell, General Manager
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Discussion between Sally Smith and Fred Adam, Revenue Mangers
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Situational analysis-Documents
Hotel de l'étoile income statement
Hotel de l'étoile Distribution Report
Hotel de l'Etoile market segmentation report
Smith Travel Research Report: Trend report
Hotel location map
Situational analysis-What would you do?
Set up by Peter O'Connor and reaction from the owner of the hotel about this analysis
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Questionning the brand?-What would you do?
Reaction of the owner about your analysis of the brand and presentation of the possible options by Peter O'Connor
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Recommendations to the board Family-What would you do?
Implement your idea operationally:Peter O'Connor
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Implementation of the strategy-What would you do?
11. Wrap up: Peter O'Connor
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