Early Mass Marketing-Welcome and Introduction
Course Introduction
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About This Course
About the Assignments
Academic Integrity
Early Mass Marketing-How Peer Review Works
What is peer review?
Why Peer Review?
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Peer Review Tips
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How to apply feedback
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Early Mass Marketing-Course Communication Policies
Instructor Presence and Staff Support
Forum Guidelines
Requesting Peer Reviews
Early Mass Marketing-The Victorian Era
Introduction to Early Mass Marketing
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Form Follows Function
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A Democratization of Choice
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A Revival of Styles
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Style Mash-up
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Early Mass Marketing-Victorian Typography
An Exaggeration of Type
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The Designer's Toolbox: Wood Type
Early Mass Marketing-The Age of Advertising
Branding
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A Household Name
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Text and Image
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"Words doing the work"
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The Bauhaus-Introduction
Introduction to The Bauhaus
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Week 2 Resources
The Bauhaus-The Bauhaus 1919-33
Founding the Bauhaus
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The Foundation Year
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The Bauhaus and Architecture
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The Bauhaus-Key Figures
Klee, Schlemmer & Albers
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László Moholy-Nagy
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Herbert Bayer
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The Bauhaus-Design Forms
Color & Image
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Textiles & Ceramics
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Typography
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Publications
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Modernism in America -Introduction
Introduction to Modernism in America
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Week 3 Resources
Modernism in America -Lester Beall
The Bauhaus Influence
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A Symbolic Language
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Case Study: Scope Magazine
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Developing Corporate Identities
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Modernism in America -Alvin Lustig
A New Subjectivity
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Case Study: Fortune Magazine
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Modernism in America -Paul Rand
Play and Humor
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Case Study: The Mechanized Mule Brochure
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Duality & Simplicity
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Case Study: El Producto Cigars
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Rand’s Logo Designs
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Modernism in America -William Golden
A Clear Identity
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Graphic Design Radicalism-Introduction
Introduction to Graphic Design Radicalism
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Week 4 Resources
Graphic Design Radicalism-Swiss Design
The Objectivity of Swiss Design
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Incorporating Abstraction
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The Designer's Toolbox: Four-color Printing
Josef Mueller-Brockmann
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The Grid
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Emil Ruder
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Compositional Strategies
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Graphic Design Radicalism-Pushpin
The Subjectivity of Push Pin
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Milton Glaser
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“The South”
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Graphic Design Radicalism-Psychedelics and the Diggers
The Psychedelic Poster and Looking to the Past
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The Designer's Toolbox: "Psychedelic" Effects
The Diggers
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The Designer's Toolbox: Gestetner Machine
Graphic Design Radicalism-Sister Corita Kent
Sister Corita’s Aesthetics
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Sister Corita’s Politics
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The Designer's Toolbox: Screen Printing