Introduction to Digital Marketing-Digital Marketing Basics
Introduction to Digital Marketing
The Digital Business Environment
Supplemental Resources
Introduction to Digital Marketing-Brand Identity & Digital Presence
Building a Digital Presence
Identifying & Defining Your Audience -Identifying and Defining Your Audience
Identifying Your Audience
Defining Your Digital Audience
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Market Segmentation & Audience Personas
Supplemental Resources
Identifying & Defining Your Audience -Aligning Your Brand Strategy With Your Audience
Value Propositions: Your Brand and What You Have to Offer
Turning Marketing Goals into Strategy
Attracting & Building Your Audience-The Customer Journey: Acquisition, Conversion and Retention
The Customer Journey
Introduction to Acquisition
Supplemental Resources
Attracting & Building Your Audience-Techniques for Attracting & Growing Your Audience
Content Marketing and 'Going Viral'
Display Advertising
Email Marketing
Social Media & Networking
Supplemental Resources
Maintaining & Engaging Your Audience -Mobile Marketing
Mobile Marketing
QR Codes
Supplemental Resources
Maintaining & Engaging Your Audience -Social Media Strategy Development
Social Media Strategy Development
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