Focusing for Profitability and Growth-Welcome to the course!
Focusing Innovation with the Business Model Canvas
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Course Overview & Requirements
Focusing for Profitability and Growth-How do you define a testable description of product/market fit?
Getting Started with the Canvas
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Making the Canvas Work for You: Your Role
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Making the Canvas Work for You: Product Phase
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Meet Enable Quiz
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Creating a Testable Product/Market Fit
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Knowing Your Customer
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Getting to Know Your Customer Better: Think See Feel Do
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Knowing What Propositions to Test
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Creating Testable Propositions
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Testing Your Propositions
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Focusing for Profitability and Growth-How do you define a testable view of the customer journey?
Sculpting the Customer Journey: AIDAOR
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Storyboarding AIDAOR
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Delivering the Customer Journey through Customer Relationships and Channels
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Mapping Customer Relationships and Channels
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Persona/Proposition Fit and Revenue Drivers
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Scaling Product/Market Fit with the Growth Hacking Canvas
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Creating a Culture of Experimentation
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How do you focus your capabilities and organization to maximize profitability?-How do you understand your business model type and translate it to actionable focus?
The Focused Organization
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Understanding Business Model Type
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Business Model Type Implications
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Key Activities vs Important Activities
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Key Activities and Strategy-Driven Process Design
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Key Partners
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Costs Now vs. Costs Later
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How do you focus your capabilities and organization to maximize profitability?-How are companies driving focus in key execution areas?
The Hard Things about Digital Transformation & Corporate Innovation
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Focusing Your Innovation Pipeline with the Corporate Innovation Canvas
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How do you focus your capabilities and organization to maximize profitability?-Week 2 wrap-up
Course Conclusion
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