Introduction-Overview
Preview of the Course
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Welcome to Innovation for Entrepreneurs: From Idea to Marketplace
Meet the Faculty
Connect with your classmates
Expand Your Learning
Introduction-Introduction
Introduction to the Course
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Guest Lecture with U.S. Secretary of Commerce Penny Pritzker - What Does Innovation Mean to You?
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Introduction-Video Lessons
What are entrepreneurial opportunities?
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What factors influence the feasibility of an innovation?
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Which innovation strategy: technology-push or market-pull?
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Product-market fit
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How do you develop a business model
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Walkthrough of the business model canvas - Part 1
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Walkthrough of the business model canvas - Part 2
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Introduction-Slides from Video Lessons
Slides
Introduction-Challenge Activities
Instructions for the Quiz
Introduction-Further Readings and Resources (Optional)
"Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers" by Alexander Osterwalder and Yves Pigneur
"Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant" by W. Chan Kim and Renee Mauborgne
Introduction-Accelerate Your Career with the #1 Online Master’s Degree for Corporate Innovators and Startup Entrepreneurs
Accelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs and Corporate Innovators
Customer Discovery and Validation-Video Lessons
What do customers want to know?
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Customer types
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Customer archetypes
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Customer segments and business models
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Customer segments, value propositions, product features
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How to map your value?
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How to interview customers?
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How to get insights from your customers?
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Customer Discovery and Validation-Slides from Video Lessons
Slides
Product Understanding and Marketing-Video Lessons
Customer value
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The DNA of customer-centricity
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Crossing the chasm
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Qualitative and quantitative marketing research
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Importance and methods of market segmentation
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Focusing on the target market
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Beyond the chasm
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Strategic implications of beyond the chasm
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E-commerce: The internet as a selling platform
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Product Understanding and Marketing-Slides from Video Lessons
Slides
Prototyping and Testing-Video Lessons
Planning for prototyping
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Why and how to prototype
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Rapid prototyping and development
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Lean startup MVPs
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Choosing a wireframing/UX prototyping tool
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Anatomy of an experience map
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What you'll learn from user testing
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Analytics and insight
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Troubleshooting your customer discovery
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Levels of a product/service
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Prototyping and Testing-Slides from Video Lessons
Lecture Slides
Building a Team-Video Lessons
Recruiting people to your cause
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Hiring employees
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Platforms for finding talent
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Cross pollination and team configuration
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Directing the rider
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Motivating the elephant
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Building a Team-Slides from Video Lessons
Slides
Building a Team-Next Steps
Accelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs and Corporate Innovators