انتشار: May 2016
  1. میتالرن
  2. موضوعات
  3. Communication
Logo

آموزش ارتباطات بازاریابی یکپارچه: تبلیغات، روابط عمومی، بازاریابی دیجیتال و موارد دیگر

مدرس Eda Sayin
انتشار 2016/05/16
مدت زمان 3h 53m
سطح مبتدی
فایل تمرینی ندارد
What is IMC? IMC Planning Background-Introduction to IMC
Trailer ()
Course Overview - What is Integrated Marketing Communications? ()
Recent Trends in the Market ()
What is Design Thinking and Why Is It So Popular?
Understanding the Marketing Process ()
What is IMC? IMC Planning Background-Background Information Required for a Communications Campaign
Decisions Required for an Effective Communications Campaign ()
Building Customer Based Brand Equity ()
Brand Loyalty ()
How to Run a Successful Marketing Communications Campaign? ()
What is IMC? IMC Planning Background-Communications Agencies
How to Choose a Marketing Communications Agency? ()
Structure of an Advertising Agency ()
What are the Main Skills Required to Work in an Advertising Agency? ()
Mastering Brand Management: Context, Strategies, and Real-World Examples
IMC Planning Process-Communicating with the Consumer
Consumer Information Processing ()
Steps of Effective Communications ()
Communications Objectives ()
Five Ways to Build Brand Recognition
Consumer Decision Making Process ()
How Advertising Works – AIDA and Hierarchy of Effects Models ()
How Advertising Works: What do We Really Know?
Consumer Approach to the Buying Process: FCB Grid ()
The Future of Branding: Trends and Challenges in a Digital Age
IMC Planning Process-Communications Budget
Determining Marketing Communications Budget ()
Relationship Between Communications Budget & Sales ()
How to Convince Senior Executives on the Marketing Communications Budget? ()
Optional Reading
Advertising Management & Design-Advertising Design & Message Strategies
Theoretical Approaches to Advertising Design ()
Message Strategies I - Cognitive ()
Investopedia: Comparative Advertising
Message Strategies II – Affective & Conative ()
Advertising Management & Design-Advertising Appeals & Executional Frameworks
Advertising Appeals I – Emotional, Fear, Humor ()
11 Emotional Advertising Examples Most Used by Brands
Advertising Appeals II – Rationality, Sex, Scarcity ()
Executional Frameworks I - Animation, Slice of Life, Dramatization, Informative ()
Executional Frameworks II – Testimonial, Authoritative, Demonstration, Fantasy ()
Spokesperson Selection ()
Advertising Management & Design-The Creative Brief
FCB Point of View: How Should a Creative Brief Be? What are the Main Steps of the Creative Process? ()
McCann Point of View: How Should a Creative Brief Be? What are the Main Steps of the Creative Process? ()
Optional Reading
Marketing Communications Mix-Some Tools of the Marketing Communications Mix
Sales Promotions ()
Sales Promotion Strategies: From Concept to Practice
Public Relations, Sponsorships & Cause Related Marketing ()
Alternative Marketing ()
Crisis Management ()
Marketing Communications Mix-Digital Marketing
Digital Marketing & Social Media ()
What are the Latest Trends in Digital Marketing? ()
34 Digital Marketing Trends You Can’t Ignore
Search Engine Optimization & Content Marketing ()
Optional reading on social media
Marketing Communications Mix-Evaluation IMC Campaigns
Evaluation of an Integrated Marketing Communications Campaign ()
Ready for more? ()

دانلود فایل فشرده

با توجه به امکانات آموزش و همچنین امکانات بسته انتخاب شده لینک دانلود فایل فشرده آماده خواهد شد. با در نظر داشتن این شرایط لطفا بسته مورد نظر خود را انتخاب کرده و روی دکمه درخواست لینک دانلود کلیک کنید

در حال به روزرسانی اطلاعات

درخواست لینک دانلود

در حال به روزرسانی اطلاعات

لطفا قبل از فعالسازی لینک دانلود به موارد زیر توجه کنید:

  • پسورد فایل‌های فشرده است.
  • لینک‌های آماده شده تا 8 روز پس از فعالسازی منقضی خواهند شد.
  • حجم فایل‌ها تخمینی هستند.
  • در صورتی که لینک دانلود تا 15دقیقه پس از درخواست آماده نشد، از بخش پشتیبانی پیگیری نمایید.
محتواها
39 محتوای ویدئویی 12 محتوای Pdf
زیرنویس‌
فارسی-ماشین و انگلیسی
کیفیت ویدئوها‌
فقط 720p
فایل تمرینی‌
ندارد
آزمون‌
ندارد
دانلود مشاهده آنلاین
تلگرام توییتر واتساپ