What is B2B Marketing?-What is B2B Marketing?
Syllabus
Let's Connect on Social Media
Slides
Recommended Reading on Noon Nopi
Introduction to Specialization
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1.1 Introduction to Course
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1.2 What is B2B Marketing? Part1
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1.3 What is B2B Marketing? Part2
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1.4 B2B: Push & Pull and the 4W’s Approach
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1.5 Expert B2B Interview with Alex Teo and Prasanna Meduri Part1
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1.6 Expert B2B Interview with Alex Teo and Prasanna Meduri Part2
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References
B2B Marketing Mix-B2B Marketing Mix Strategy
Slides
Recommended Reading on Marketing Strategy
2.1 B2B: Product Marketing Part1
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2.2 B2B: Product Marketing Part2
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2.3 B2B: Price Marketing Part1
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2.4 B2B: Price Marketing Part2
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2.5 B2B: Promotion Marketing Part1
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2.6 B2B: Promotion Marketing Part2
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2.7 B2B: Place Marketing Part1
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2.8 B2B: Place Marketing Part2
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References
B2B Cross Country and Cross Industry Growth-B2B Cross Country and Cross Industry Innovation
Slides
3.1 B2B: Cross Country Growth Part1
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3.2 B2B: Cross Country Growth Part2
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3.3 B2B: Cross Industry Growth Part1
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3.4 B2B: Cross Industry Growth Part2
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3.5 Expert Interview with Rolls Royce International (Dr. Alex Jun) Part1
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3.6 Expert Interview with Rolls Royce International (Dr. Alex Jun) Part2
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3.7 Expert Interview with ThyssenKrupp (Mr. Wayne Park)
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Instructor's Thank You
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References