Managing Culture-International Business and Culture
Your Instructor
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Introduction to International Business and Culture
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Culture Defined
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Language
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Communication
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Religion
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Social Organization
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History
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What is Culture?
Supplements
Managing Culture-Cultural Dimensions
Hofstede's Dimensions
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Individualism
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Power Distance
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Competitiveness
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Uncertainty Avoidance
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Long Term Orientation
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Indulgence
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Applications
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How to Describe Culture
Supplements
Managing Human Resources-Organizational Structures
Organizational Strategies
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Organizational Design
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International Organizational Strategies
International Organizational Design
Managing Human Resources-International Human Resource Management
International Human Resource Management
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International Staffing Models
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National Labor Laws and Regulations
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Changing Role of International Human Resource Managers
Effective International Selection
Supplements
Global Marketing-Global Marketing Strategy
International Marketing Overview
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International Marketing 3C's
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International Marketing Segmentation
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International Marketing Strategies
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International Product Differentiation
Local vs Global Product Branding
Global Marketing-Global Marketing Mix
International 4Ps Introduction
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International 4P - Product
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International 4P - Promotion
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International Marketing Mix
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International 4P - Price
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International 4P - Place
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The International 4P’s Marketing Mix
B2B Marketing- International B2B Marketing
B2B Marketing
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B2B SAVE Model
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B2B International Success
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B2B versus B2C Global Marketing
The SAVE B2B Marketing Model
Supplements