What is unique about managing a service business?-How to market a service business
1.1. Harnessing Cross Country & Cross Industry Innovation Skills
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1.2. Introduction to service businesse
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1.3. Unique characteristics of service businesses: 01. Customer participation
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1.4. Unique characteristics of service businesses: 02. Simultaneity
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1.5. Unique characteristics of service businesses: 03. Perishability
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1.6. Unique characteristics of service businesses: 04. Intangibility
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1.7. Unique characteristics of service businesses: 05. Heterogeneity
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How to successfully market a hospitality business?-How to market a hospitality business
2.1. Introduction to the hospitality industry
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2.2. Common characteristics among the hospitality businesses
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2.3. Unique marketing approaches in the hospitality industry : Variable pricing
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2.4. Challenges in moving from fixed pricing to variable pricing
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2.5. Variable pricing strategies: Premium pricing & target discounting
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Revenue Management
How to successfully market a healthcare business?-How to market a healthcare business
3.1. Healthcare service industry & its unique marketing approaches
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3.2. Evolvement of healthcare management focus
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3.3. Examples of successful patient experience management: Shouldice Hospital
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3.4. Key elements of design in experience management: Interaction
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3.5. Examples of successful patient experience management: Kameda Medical Center
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3.6. Key elements of design in experience management: Facility
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3.7. Healthcare innovation
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3.8. Review: Healthcare service industry & its unique marketing approaches
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3.9. Expert Interview with Severance Hospital
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