B2C (Business to Consumer) Marketing-B2C Marketing Basics
Syllabus
Recommended Reading on Noon Nopi
Let's Connect on Social Media
Slides
Introduction to Specialization
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1.1 Introduction to Course
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1.2 CSI in International Marketing
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1.3 B2C Marketing
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1.4 Interview B2C
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1.5 Targeted Mini VSA
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1.6 Marketing to Bottom of Pyramid
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References
Entry, Targeting and Positioning-Entry, Targeting and Positioning
Recommended Reading on Marketing Strategy
Slides
2.1 Market Landing
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2.2 Market Targeting
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2.3 Market Positioning
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2.4 Self Positioning
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2.5 Interview Phil Zerrillo
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References
Marketing Mix and Cross Country & Cross Industry Growth-Marketing Mix and Innovation
Slides
3.1 Product Marketing
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3.2 Promotion Marketing
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3.3 Place Marketing
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3.4 Price Marketing
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References
7S of International Marketing Innovation-7S of International Marketing Innovation
Slides
4.1 7S Innovation Marketing
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4.2 S1: Social Marketing
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4.3 S2: Small Marketing
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4.4 S3: Simple Marketing
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4.5 S4: Skip Marketing
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4.6 S5: Sports Marketing
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4.7 S6: Screen Marketing
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4.8 S7: Set Marketing
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Instructor's Thank You
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References
How to Record and Post Your Video